Search Engine Optimization – SEO is the practice of increasing the quantity and quality of traffic on your website through organic search. This means ensuring that your web content is appealing and sufficient enough to attract the right people. Not all Big Brands are winning on SEO. This is because some of these brands choose to settle for the success that they have already achieved, thus putting less emphasis on SEO. This translates to a diminished return on investment in comparison to brands that vigorously pursue SEO. As such, it is vital to understand the strategies that cause big brands to win with SEO. Here are 9 important strategies that big brands are using to win with SEO.
- Big brands invest more in SEO
Historically, big brands failed to consider SEO since they perceived it as unnecessary. This meant that they did not dedicate the required time and resources to improve their businesses. But this changed when they started investing both time and resources in SEO. By working with teams of experts such as Joel House Search Media to fine-tune their website and develop SEO strategies, big brands are able to turn their fortunes around and begin to win with SEO.
- Big brands assess their strengths
Big brands are increasingly making it a practice to assess themselves to determine what they have at their disposal and what works for them. Such assessment enables them to make informed decisions on what they need to prioritize and leverage on for better results. For instance, if a brand assesses itself and notes that its site has good speeds, it builds on that strength by improving the quality of its content and ensuring that the content is updated on a regular basis. This ensures that its visitors get satisfactory results, which eventually boosts traffic.
- Big brands craft SEO goals
Setting goals is another strategy that sets big brands apart when it comes to SEO. By having clear goals, big brands are able to achieve the desired outcome. The most important thing to note is that they don’t do this without understanding what their SEO ranking looks like. Often, their SEO goals are determined by the results of an internal audit of their SEO ranking. With the clarity that such an internal audit provides on the brand’s overall SEO performance, big brands proceed to set realistic SEO goals. Though some businesses may view this process as a waste of time and resources, it is a critical step because it gives a company an idea of where it is on matters SEO and enables it to find ways to improve its SEO strategy. Often – all this results in saving substantial amounts of your time and resources that would have otherwise been spent on fruitless endeavors.
- Big brands identify weak links and work on fixing them
When implementing SEO, businesses can have numerous weak links. However, not all businesses choose to fix those problems and this is what sets big brands apart. When big brands notice SEO gaps such as having outdated content, low-quality links or poor ranking on search engines, they do something to address that problem. These brands understand that any laxity in addressing such gaps can prove problematic and significantly reduce their SEO gains.
To address weak links, big brands review their strategies as well as their internal processes to see how best to resolve their issues. For instance, if a big brand realizes that its website has outdated content because of the long internal decision-making process that delays the final output, the brand finds a way of fast tracking that process by creating SEO management that speeds the process of updating the web content. If there is a gap with search engine ranking, big brands may opt to adjust their ranking hierarchy to accommodate topic clusters as opposed to just brand keywords.
- Big brands clarify desired outcomes and are flexible with strategies
Big brands have a tendency of clarifying the outcomes they want to realize and their goals are designed to contribute to those outcomes. As they do so, these brands recognize that the business environment they operate in is extremely dynamic and that have strategies enabled them to achieve their goals may not work in the current environment.
As such, big brands focus on their outcomes even as they keep their strategies flexible. For instance, if a brand’s desired outcome relates to improved customer experiences, it can adopt different strategies to make this happen while keeping track of its performance with regard to the realization of this outcome. For instance, the brand may opt to boost its website appeal, improve its site navigation, and enhance its content quality and much more.
- Big Brands do not ignore their weaknesses
When implementing SEO, most businesses focus on areas that they are doing well and tend to ignore areas where they are not doing so well. This is not the case with big brands. Instead of overlooking areas that are not performing so well, big brands strive to achieve more by redirecting focus on areas that are less productive. This translates to a better overall SEO performance because the available resources are utilized appropriately and efficiently hence yielding a better return on investment.
- Big brands learn from their competitors
Taking lessons from competitors can play a fundamental role in maintaining a brand’s top SEO ranking. This is what big brands do – they find out what their competitors are doing, how and why they are doing it. They even look at the outcome of their actions. This does not imply copying their practices because what works for them might not necessarily work for them. Instead, they strive to find and understand the strategies that would work for them and work on improving them. Where SEO strategies fail, most big brands seek to understand what led to the failure and the approaches that are most suitable for their brand. By doing this, they learn from others and avoid the cost of learning from their own mistakes. For best outcomes, big brands narrow their spectrum to other brands within their industry.
- Big brands improve existing content
Content creation can be a costly, time-consuming process. To keep their content relevant, big brands improve existing content before they develop new content. This ensures that the old content remains fresh and relevant to visitors.
- Big brands adopt fact-based decision making processes
In making SEO decisions, big brands make it a habit to use facts. This ensures that the decisions they make are not based on assumptions and that their plans and strategies are effective in achieving the outcomes they desire.
Joel House is a founder of Joel House Search Media which is the best SEO Company in Brisbane. His Passion towards Organic SEO and Google Adwords makes him more special. He ensures one thing above all is to keep quality. It will all ensure that you, the client, get the best ROI and SEO.
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