Note: This is a guest contribution by Mr.Adam Wright. Read more about him in his author bio below the post.
As an inbound marketer, chances are you’re always on the lookout for ways to produce new and engaging content for your target audience.
After all, fresh “killer content” (among other things) is what keeps people coming back to your website, interacting with your brand, and ultimately converting to a customer.
This is even true if you’re just focusing on PPC advertising, building a social media presence, or plain old SEO. It all circles back to the quality of content you’re creating.
The truth is, (as I’m sure you know by now) content Creation can be a long and time-consuming process sometimes.
This is especially true if you’re a solopreneur managing everything by yourself.
Luckily, we’re here to share with you some of the best ways to speed up the content creation process, so that the next time you set out to create something remarkable, you don’t waste any time.
1.Invest in Keyword Research Tools
One of the hardest things about publishing content that will drive traffic and conversions is targeting the right Keywords so your hard work shows up in the most relevant search results.
The last thing you want to do is spend hours researching, drafting, and editing what you think is a great piece of content, only to find out your target audience isn’t interested.
However, there are a few solutions to getting better keywords to use in your content.
The first is to use the Google Keyword Planner.
Though primarily used for those participating in Google Ads (previously known as Google AdWords), you can also use this Tool to target keywords for your content without running an ad campaign.
You can use the Keyword Planner to find new keywords for your content:
Or check out one specific keyword and get search volume and forecasts about it to see if it’s worth incorporating into your content.
Another helpful tool for targeting the right keywords in your content is Ubersuggest.
Also free, Ubersuggest does just what its name implies – suggests alternative keywords for you to use.
And if you want a little more detail, check out the Overview section to see things such as:
● Search volume
● SEO difficulty
● Paid difficulty
● Cost per click
Finding the right keywords from the beginning will not only save you lots of time, but it will also help your conversion rates skyrocket since you’ll be targeting the things your audience wants
2.Use a Project Management Tool
Another great way to streamline your business, and the content creation process, without sacrificing its quality is to use a reliable project management tool.
Doing this will help you organize your content marketing efforts, consolidate individual project management software you’re already using, and get your team on the same page.
There are many project management tools to choose from, and they all have varying price points:
However, one of the most simple
Using Kanban style boards to visually lay out your content marketing strategies, Trello makes organizing tasks, collaborating with team members, and staying on track a cinch.
You can assign tasks and due dates, leave comments, and even upload files such as images.
This way, you and your team members have everything needed to publish good content on a regular basis
3.Follow the Competition
Your competition should be on your radar because they’re taking potential followers or customer right out from under you.
But that doesn’t have to be the case.
By monitoring your competition, you can generate ideas for your content, see what your target audience responds to, and create content that’s more valuable than your competition’s.
There are several ways to see what your competition is up to:
● Visit their websites on a regular basis to see what kind of content they’re publishing
● Create an RSS feed so all the content you want to track is in one convenient location
● Use a tool such as Fanpage Karma to see what content they publish on social media
● Use SEMRush to see what content is ranking highest for them
And lastly, you can always subscribe to your competition’s newsletters to see not only what kind of content they’re publishing, but how to generate new leads and increase conversions like them.
One of the neatest tools you can use to organize the email lists you sign up for is called Unroll.me.
This tool takes all newsletters you’ve signed up for and “rolls” them into one big list.
Every day, you’ll receive one email from Unroll.me that includes all email campaigns that went out for the day from email lists you’ve subscribed to.
This way you don’t have to hassle with a flooded inbox and separately viewing each competitor’s email campaign. Instead, you save time because it’s all rolled up into one simple email
4.Repurpose Old Content
If you know what content is the most popular on your site (and you should if you use Google Analytics), you can always reuse that old content in new ways to save time.
If you’re short on time and need to push out some high-quality content consider repurposing an existing post in one of the following ways:
● Split a lengthy blog post into a series and expand on existing ideas to add more value
● Turn written content into quick video clips
● Generate a checklist, resource list, or template out of a blog post
● Combine several related posts into one long one that goes more in-depth
● Launch a webinar using popular content and boost user engagement
● Create an infographic of written content and statistics using a tool such as PicMonkey or Canva
By repurposing top performing content, you’ll save loads of time using
5.Bonus Tip: Optimize Your Site for Speed and Performance
There’s no sense in working hard to speed up the content creation process if no one is staying on your site to read your content.
That’s why you should routinely monitor your site’s speed and performance using a tool like Google PageSpeed Insights to make sure those on
If you notice your site is performing as well as you’d like, you can always optimize it by:
● Minifying CSS, JS, and HTML files
● Compressing image files to reduce server strain
● Enabling a caching solution for return visitors
● Using a reliable web hosting provider to store your site content
● Keeping all themes and plugins up to date at all times
And lastly, if you really want to ensure the speed and performance of your website are never lacking, use a CDN to deliver site content to people as quickly as possible.
A content network delivery stores your site’s data on multiple servers spanning the globe.
Then, when someone comes to your website, the server geographically closest to the site visitor will deliver the content in the quickest way possible.
A reliable CDN will also protect your site’s data from DDoS attacks, which attempt to disable servers and all the websites being hosted on them to disrupt service.
With a CDN, if one server goes down, another one kicks in and continues to deliver site content without a hitch so your site visitors never know the difference.
Content creation is always going to be at the heart of a successful website.
Whether you’re looking to boost subscribers or generate more online sales, people will look to your website for valuable content first.
Don’t spend hours poring over content that isn’t going to resonate with your target audience. And stop wasting time with necessary tasks that can be simplified using a few simple tricks.
Take a look at the above-mentioned solutions for speeding up the content creation process and start making a positive difference in your website’s SEO, traffic numbers, and conversion rates.
Adam lives and breathes writing. He writes just about anything and
everything under the sun from digital marketing, web development, and
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