Recent research by job site Monster has shown that people aged between 18 and 35 tend to look through and react strongly to what they find on individual company websites when searching for work.
Millennials Search For Jobs on Company Websites.
The study showed that 60% of the age group known as Millennials search company websites to find work. Although this may not sound that unusual for those who are very much a part of the Internet generation, if you take the other characteristics of millennials into account it could have some important implications for UK businesses.
The millennials will soon make up the biggest part of the UK workforce and therefore an understanding of their behaviours and preferences is important to businesses.
Social Brand Conscious.
For many millennials, their own personal brand on social networks and how it is perceived is important. This generation spend a lot of time sharing aspects and images of their lives that project their own beliefs, values and story. The implication is therefore that they expect company websites to do the same and if a company website does not do so then it could deter potentially valuable millennials from applying for jobs.
Real Life Examples.
According to the Monster research, the kind of thing that millennials are looking for when they look through your company website are real life examples of what it may be like to work for you. They are likely to search for articles and information about your company, check ratings on employee ranking websites and take a look at the details of employees on professional networking websites e.g. Linkedin.
Millennials are also likely to check the location of the workplace and the commute time.
The millennial generation appear to be searching for as good an insight as possible as to how your company’s beliefs and values would fit with their own. They are also likely to have high expectations of businesses. For example, 30% expect flexible hours and 35% think firms should help staff achieve a work-life balance.
What Does This Mean For Your Business?
Bearing in mind the size of this group and the skills gap that many businesses now have in technology, it is important for a business to make sure that all aspects of their online presence clearly present their brand values. The company website could give examples of how young people have contributed to and progressed in the company.
Blogs, websites and social network pages should present employment options and highlight company strengths, successes and opportunities in a way that is attractive to millennials.
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