In order to make Money, you need to spend money. This is especially true when it comes to Marketing your business. To get people to choose your product or service, they need to be aware of it. To make them aware of it, you need to market it. To market it, you need to invest some money in marketing. What’s a small business with a just-getting-started budget to do?Ideally, you included some money for marketing in your startup funds. The Small Business Administration recommends that you set aside around 8% of your funds for marketing purposes. However, this will vary greatly depending on your location, the type of business you run, and other factors.