How to Go Global when You Are Unscalable?

END. Clothing is a UK-based, eCommerce-native fashion retailer. It brings both established & young, cutting-edge luxury brands under one roof, with a specialty of limited-edition items.

With fashion becoming more and more digitized over the last decade, END.’s traffic was growing quickly, both in volume and geo distribution. However, its basic web performance suite resulted in endless page load times for distant locations. To serve its traffic right and turn it into revenue, END. needed a globally scalable technology stack.

What makes a scalable eCommerce business?

To make a website globally available with reasonable performance on universal metrics (page load, TTFP, TTFB), two fundamentals should be carefully selected:

• CDN with a global footprint, created by a vast, distributed PoP network.
• Visual content optimization.

Another thing to be considered is how scalable your web security stack is. As the business grows, the last thing you want your IT to do is spend all day chasing bots around by adjusting mitigation rules. Therefore, a heavily-automated and fully-managed anti-fraud solution is a smart choice from the start.

Accordingly, GlobalDots geared END. with a bespoke web performance & security suite, representing an optimal blend of established and rising vendors: 

• CDN giant Akamai
• Visual optimizer Cloudinary
• Anti-fraud innovator Shape Security

Get the case Study to find out more about the architecture and its overwhelming financial impact:

How to Make Scalability Cost-Effective?

While most vendors will price these solutions per usage, some unlimited plans are available. In most cases, you won’t be able to access them by engaging directly with the vendors – who sometimes, as a policy, won’t engage directly with your business at all. For example, this is the case for Akamai’s CDN services. Rather, you should seek those implementation partners who hold a favorable strategic position with the vendor.

GlobalDots is a lifelong channel partner of Akamai, Cloudflare and others. This position allows GlobalDots clients exclusive plans to make your web performance cost-effective and highly predictable. Moreover, access to betas keeps you in the spearhead of innovation, so you can outperform competition and delight your online shoppers like nobody else.

Contact us for your own bespoke eCommerce performance & security stack, based on 17 years of experience with +500 global businesses.

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