As we’ve emphasized since we launched Theirapp in June of 2012, Mobile is no longer a nice to have, it is a necessity. Your investors are increasingly mobile whether they are at a conference, roadshow or traveling somewhere in between. This year finally confirmed what we (and likely many others) have thought for a while: more searches now occur on mobile than on desktops. Additionally, Flurry Analytics (now owned by Yahoo!) published data last year that stated that over 86% of time spent on mobile devices are spent in apps.
Given these staggering mobile statistics, have you made any adjustments to your IR content strategy to ensure all of your investors have access anytime, anywhere?
Throughout 2015 we continued to experience great success across our founding platform – theIRapp® – in addition to our other various communications products. From investor days to earnings calls to updating company presentations, theIRapp platform has continued to be utilized as a practical business tool for management teams, institutional and retail investors as well as sell-side analysts. Over the years we’ve published a variety of metrics about our platform and as we head into 2016, we wanted to update you on where we stand today.