The ultimate dream of a business is to be Usain Bolt in introducing new products and services.To become so fast that competitors are left behind biting dust.
Lifting off your products and services at that speed may be possible, thanks to CRM platform. Just press the POWER button below to design strategies that result in Faster time to Market, quick operations and quicker profits.
The POWER button:
Pin down challenges
Spend some time working out what hinders the smooth and fast time to market for your product or service. Once you have them figured out, break it down and deal with them.Some of the macro-economic challenges will be out of your grasp. For the rest you can plan, budget and allocate resources. For instance, if its real time collaboration, you can use social collaboration tools in CRM software to keep track of team updates and share collateral.
On plug and play platforms
A typical software platform will take months for requirement gathering and infrastructure arrangements. Not with plug and play platforms, such as 'Bank in a bank' in CRM solutions. With the help of Out of box packages that are easy to configure, deploy and maintain, you can enjoy the benefits of faster time to market. Banks using banking CRM have been known to take advantage of this platform to break even quickly.
Work with prototypes
Only Green Arrow can hit a target dead center on the first try, unless you are incredibly lucky. And markets rarely favors luck. Prototypes help you create a back up product or service in case the initial offerings bomb. It also aids you in getting a better understanding of what's actually possible for faster market entry and scope out for future improvements. A/B testing is valuable with custom campaigns and feedback analysis run through CRM solutions.
Evangelize the final product or service
"71 percent of consumers are more likely to make a purchase based on a social media reference." - ion.co
Make customers believe that your product or service is the savior for their problems. On-board influencers or key opinion leaders by exciting them with your demos. Utilize the power of customer expos and networking events to make an impact. Create write ups that details why your product or service is the next best thing after Apple (just an example).
Repeat benefits
Hammer down the multiple benefits of your products and services at every touch-point. Make them proud of their choice. The benefits over competitors in particular will be talked about in forums, events and Social Media. Be it giving out loans in three minutes or processing insurance claims in 30 seconds. Customize your SMS or email templates in CRM software with signature promoting your USPs.
Taking care of day to day operations with precision and speed is crucial for success in these strategies. Execute them with the help of CRM platform.
