Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Facebook Patent Determines Users’ Social Class

The post Facebook Patent Determines Users’ Social Class appeared first on .

Facebook loves to know everything about you. The more of your data the company discovers, the more it can profit by targeting advertising at you. And some of your data that Facebook wants to show advertisers includes extremely personal info. For instance, Facebook filed a patent this week that can determine whether you are upper, middle or working class without even accessing your income.

The company’s patent for “Socioeconomic Group Classification Based on User Features” pulls from data points including your home ownership status, education, how many Internet-connected devices you own, how much you use the Internet, and more. And, most tellingly, Facebook says that the potential tool will be used by “third parties to increase awareness about products or services.” In other words, advertisers will be able to target you based on the amount of money Facebook thinks you make.

While this kind of service for advertisers isn’t illegal by itself, some experts argue that it clearly opens the door for illegal behavior.

“If people in poorer neighborhoods are disproportionately shown ads for predatory loans because an algorithm decided it has higher clickthrough — they have fewer chances for a fair loan treatment because they aren’t exposed to normal loan offers,” Google engineer Jeremy Kun wrote. “Is that direct or indirect? In either case, it’s illegal.”

No matter the murky legality of Facebook’s patent, one thing is perfectly clear: it’s creepy that the company is trying to pry into our finances.



Recommended Resources

bitdefender trafficlightBitDefender Traffic Light is a free cross-browser add-on that intercepts, processes and filters all Web traffic, blocking any malicious content and taking browser security to new levels.

PIAPrivate Internet Access is an award-winning, cost-effective VPN solution. The use of an anonymous and trusted VPN is essential to your online privacy, security and identity protection.

System Mechanic 14 – Make your computer run like new. Winner of 200+ Editor’s Choice awards!

The post Facebook Patent Determines Users’ Social Class appeared first on .



This post first appeared on Facecrooks.com | How To Avoid A Facebook Scam | All About Facebook Scams, please read the originial post: here

Share the post

Facebook Patent Determines Users’ Social Class

×

Subscribe to Facecrooks.com | How To Avoid A Facebook Scam | All About Facebook Scams

Get updates delivered right to your inbox!

Thank you for your subscription

×