It showed a series of new studies conducted by the investment services company RBC in partnership with Ad Age magazine and was recently published that Advertisers and marketers are far less attention in terms of money spent on the application of Instant video Snapchat compared with spending money on services competition like Anstagram and Facebook.
And it is used snapchat by more than 150 million people around the world, the parent company Snap and worked to turn to the IPO, which gave it a market value of $ 25 billion, but it seems that the company Snape need to work very hard to convince advertisers to invest their money through the platform .
And there were more than 1,600 people question working within marketing for more platforms that are interested in the announcement of which profession, as part of its own survey of new studies process, noting nearly 65 percent of them to Anstagram platform, whilst less than 40 percent of them they are interested in Psonab chat.
It seems that this reluctance is due to the lack of return Majdi Investments by some advertisers snapchat, as well as concerns about the measurement systems used within the platform and the low level of user participation.
It was demand from marketers and advertisers arranging various platforms and digital services through the points from one to eight points, on the basis of their satisfaction with the return on investment, so I got snapchat on 3.43 points, which put them at a later center while Google and Facebook came in the first rank with 6.98 points and 6.72 points respectively.
And considered the proportion of advertisers who want to work with Anstagram surprise, since become owned by Facebook service is a strong contender to serve snapchat over the past year, after most of its cloning features snapchat and add them to serve.
Studies have included different groups of marketers, including some marketers with big budgets in excess of $ 500 million, as well as consisting of a few hundreds of thousands of smaller budgets owners, where he told more than 450 people from marketers that they want to increase their spending via Google office Bock, while 119 marketer said the same thing with snapchat.Viewing:-25
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