Baba Ramdev’s Patanjali Ayurved is India’s fastest-growing consumer products brand and has unnerved its competitors with the skyrocketing sales of its products. After giving a tough competition to multiple Fast-moving consumer goods (FMCG) giants in India’s domestic market, Patanjali Ayurved is believed to be in talks with Amazon, Flipkart, and BigBasket, among others for partnerships that will boost its sales on the internet.
Baba Ramdev during his company’s annual press conference on May 4 in New Delhi had said that this year, the company would focus on e-commerce as one of the growth drivers. Though has its online presence on its site , the company wishes to reach a wider audience and spread its reach with the help of e-commerce giants in the market.
Acharya Balkrishna, a close aide of the Baba Ramdev has left no stone unturned to make Patanjali products a huge hit in Indian market and in markets abroad.
Patanjali plans to open exclusive stores online on each of these platforms. “We are working on those lines, but it’s not yet finalised,” Balkrishna informed. Balkrishna, who has over 50,000 followers to his Twitter handlealong with Ramdev have their major contribution in the success of Patanjali. Balkrishna said, “Ecommerce is becoming an important channel, and we don’t want to miss the opportunity to address customer’s needs online. We will work on the logistics and make the experience better for our customers.”
Patanjali’s plan of overseas expansion is in line with the government’s Act East policy. The policy emphasises ties with India’s immediate neighbourhood and in the Asia-Pacific. Patanjali has already set up its production units in Nepal and Bangladesh and it is the first time Patanjali is reaching out to consumers from East Asian countries.