Wipro has unveiled its new Brand Identity. A press release says it “signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era”.
Wipro has also unveiled a new logo. It represents the way the company “connects the dots” for its clients, its technology heritage and capabilities for the future. The individual elements in the logo represent ideas, technologies, industries and geographies, and the expanding pattern symbolises a boundless Wipro. The four circles represent the Wipro Values, Employees, Clients and partners, and Communities. The blue of the word mark creates a sense of reliability and authority.Wipro has also re-articulated the Spirit of Wipro, its core values: Be passionate about clients’ success, Treat each person with respect, Be global and responsible, and Unyielding integrity in everything we do, the press release said.Agencies