Microsoft has unveiled its Microsoft Dynamics 365 suite and Microsoft AppSource in India. These services will be delivered to customers as Software-as-a-Service (Saas) from its datacenters in India. Dynamics 365 is a cloud based suite of applications that integrates CRM and ERP capabilities to provide the full power of advanced data analytics, machine learning and intelligence to high growth, new age companies in India. Microsoft AppSource is the new destination for business users to find and try out line-of-business SaaS apps from Microsoft and its partners. Presently, AppSource contains more than 200 business SaaS apps, add-ins and content packs, including exclusive new industry-specific business apps.
Organizations from across multiple industry sectors in India are using Dynamics CRM. These include Max Healthcare, Yes Bank, Reliance Life Insurance Company, SOTC, VLCC, Cloudnine Group of Hospitals, Annik, Mastek and many more. In the retail sector, Microsoft Dynamics is used by 55 Retail and DMS customers serving 74 retail brands, empowering 14,000 outlets, enabling 25,000 users in India.
Peter Gartenberg, General Manager, Enterprise Business, Microsoft India said, “With Dynamics 365 we now bring the combined power of CRM and ERP on a secure and flexible local cloud platform. Our retail, BFSI and manufacturing customers now don’t need to invest in expensive and time consuming deployments to start their digital transformation. Backed by decades of research and investment, we have built Dynamics 365 to deliver the most advanced analytics and machine learning intelligence capabilities to our customers in India.”
Anup Purohit, Chief Information Officer, Yes Bank said, “Yes Bank has been using Microsoft Dynamics CRM for the past one year to deliver optimum services to its retail banking customers. Since inception, we have believed in using the power of technology to offer a superior banking experience to our customers, and through Microsoft Dynamics, we have been able to improve processes, get real-time business intelligence and make it easier for people to work together through collaboration across multiple devices. We see huge potential in Microsoft’s latest innovative solution, Dynamics 365, in terms of enabling banks to enhance their end-customer experience by leveraging real time insights and intelligence.”
With the app-based subscription model customers will only pay for the app they need, licensed to a particular user. By using these new plans, customers get one holistic subscription to have all the information at their fingertips, and they could save four to five times the cost of traditional CRM providers. Customers will have the option to choose which of the apps they adopt so they can scale on demand.
Businesses that embrace digital transformation generate an average of $100 million (or 8% points) more operating income each year than those who do not. There is a new speed of business that companies must adapt to, along with the rapidly evolving customer engagement mechanisms. There is a critical need to innovate in real-time, and all of this, with finite resources at their disposal. In such a scenario, Dynamics 365 offers a cost-effective, agile and easy-to-implement solution that enables personalization and greater productivity, allows real-time innovation, delivers deeper insights, and adapts to business needs.