Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hote… Read More

Speakers: Susanna Mazzoncini – Sales & Marketing Executive – Bookassist  Alberto Recanatesi – Head of Partnerships – Bookassist  Chiara Pi… Read More

Introducing the next generation of analytics, Google Analytics 4 (GA4) What is GA4? Google Analytics 4 (GA4) is the new version of Google Analytics, replacing Universal Analytics.&nbsp&hell…Read More

[Des] As part of the company’s growth in Poland, Bookassist has recently joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. What does it mean for Bookassist to be p… Read More

We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels… Read More

With Bookassist Intelligence, hotel groups now have access to a summary overview of their Booking Engine, Digital Marketing and Metasearch performance, all in one simple report.  You… Read More

A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani… Read More

The awards took place at Lyrath Estate which was abuzz with hoteliers for this, one of the first post pandemic events. Commenting on the awards head of Marketing, Claire Sawier said: &ldq&hell…Read More

The Hospitality For Peace initiative was launched through an alliance of hotel tech companies that came together to provide direct aid to those affected by the Ukrainian humanitarian crisis… Read More

If the goal of hotels used to be to make guests feel at home, we all know now that those same guests have been home a little too much! What today’s guests want is to escape. How bet… Read More

Our customers and partners rallied behind us on a global scale to earn us the titles of: Best Digital Marketing Agency  Best Metasearch Management company  Best We… Read More

Plug the gap on potential booking leakage and never say no to a booking opportunity by implementing some key Bookassist conversion tools. Sold out dates? Never say no with Flexible Date C… Read More

The team discuss how their very successful direct booking strategy has evolved through the pandemic, including: How OTA business has been more than halved in favour of directHow they… Read More

Date: 24 November 2021 Time: 15:30 – 16:30 (CET) Speaker Lineup What will you learn? How to get as many direct bookings as possible.How to diversify your… Read More

There are many new redistribution channels appearing that are offering OTA hotel rates with deep discounts or additional kickbacks. Hotels may not even be aware that this is happening and th… Read More

Our Top 10 tips to a bumper cyber weekend Shoppers will be searching for deals for all their favourite hotels, so make sure you are well prepared and out there with your offers ahead of t… Read More

Blog | News | Events To help hotels keep their guests, bookers and visitors updated and well informed, Bookassist has launched the Bookassist Blog Platform. Available as a standalone solu… Read More

The pressure on staff to reply to increasing volumes of incoming emails is felt by hotels everywhere. As a result of the pandemic email volumes have surged as bookers look for more reassuran… Read More

At Bookassist we are aware of the growing importance of mobile devices and the increasing shift to a mobile first world. So, we’ve added a QR code to each page of our Smart CMS, mak… Read More

Bumper Crop of Direct In many markets over the last 4 months, hotels have been able to capitalise on the pandemic pent-up demand and deliver great staycation experiences for their guests… Read More

Tripadvisor PLUS, introduced in the USA in June, allowed subscribers (who paid $99) to get access to discounted hotel stays and perks. The attraction for hotels was that there was no commiss… Read More

The impact of Covid-19 is finally diluting, vaccinations are rolling out, and the hotel industry is seeing a real chance of fully reopening. We know that many people are now looking online t… Read More

The new check-in date option release by Google Hotel Ads, the largest of the Metasearch platforms, allows hotels to bid on specific check in dates and adjust their bids upwards or downwards… Read More

It’s celebrations all around as Bookassist and Aquapalace hotel in Czech Republic mark their long and successful relationship. The award winning four star Aquapalace Hotel is part o… Read More

Bookassist Intelligence empowers hoteliers with a whole new level of data agility to improve business performance. Dynamic data drives business by providing vital and timely insights essenti… Read More

This new feature offers hoteliers free visibility for their official hotel website via a free Hotel Booking Link (technically an organic link) featuring the best available rate on their dire… Read More

ITB BERLIN NOW is THE digital place where tourism professionals will be networking and exchanging ideas worldwide! Join us at ITB for 4 days of focused business and insider knowledge… Read More

ARCOTEL hotels, a group with ten 4-star and 4-star superior hotels in Austria and Germany has just undergone a major website revamp to help grow and scale their business. They chose long-ter… Read More

The HotelTechAwards, the Grammys of hotel tech, rank the world’s best hotel software companies and products based on authentic reviews from real users. Superior unbiased fe… Read More

The season kicks off with Black Friday and Cyber Monday in November and peaks in December with many hotels generating up to 80% of their total voucher revenue over the Christmas period. And… Read More

Metasearch advertising is a vital part of your hotel’s Digital Marketing mix. With 90% of travellers using metasearch when searching for hotels there can be no doubting its importance… Read More

An initiative under the Irish Government’s National Digital Strategy, the Trading Online Voucher Scheme helps small Irish businesses with up to 10 employees to trade more online. It… Read More

When Covid-19 dealt its deadly blow to the industry, the team at The Galmont Hotel & Spa in Galway turned to a Bookassist booking engine feature, Intelligent Room Substitution, to help t… Read More

Google Hotel Ads is by far the largest of the metasearch channels. Commanding over 50% of the market and with double digit growth year on year, it offers unrivalled visibility and exposure f… Read More

A clear common indicator is demand for hotels (i.e. searches being made for stay dates on the hotels’ booking engines), and August figures showed that recovery remains slow. During… Read More

Bookassist regularly works with technology partners to further enhance the booking experience. One such technology is chatbots, and the feedback from hotels utilising chatbots has been very… Read More

On August 11, 2000 we received the very first booking on Bookassist’s shiny new hotel booking engine. Dr Szebesta’s reservation for a Dublin hotel was to be the very first of ten… Read More

The hospitality industry, traditionally characterised by person to person interactions, is now turning to contactless technology to address new guest concerns around safety, cleanliness and… Read More

As of the 1st of July, Bookassist staff in Ireland are a fully-remote workforce. Bookassist will no longer have its own physical office presence in Dublin for the first time since our incorp… Read More

1. Go Live Now – Pay Later Hotels and restaurants can avail of a new Smart website now when they need it, with no payment until 2021. This recovery offer is open to all hotels… Read More

To protect your hotel brand, and to avoid your potential guests clicking on a competitor or OTA ad, it is vital that your own pay per click (PPC) ad displays at the top of the search results… Read More

No one will stay at a hotel or eat at a restaurant unless they feel safe in doing so and people will increasingly favour brands that clearly demonstrate strong cleanliness and hygiene p… Read More

Now more than ever your hotel needs profit and cashflow to rebuild business, so don’t throw it away on unnecessary costs. Act now… Read More

We’re at Ground Zero The ramifications for the travel and tourism industry are still not clear following the Covid-19 pandemic, b… Read More

Many hoteliers and marketers are unsure of how to respond to the current crisis with regards to their digital marketing strategy. Demand is negligible and resources are low, so difficult dec… Read More

1. Reschedule, Don’t Cancel As a result of the increases we have seen in booker cancellations from the Covid-19 outbreak, Bookassist has introduced a new ‘Modify Booking&rsquo&hell…Read More

Investing time in SEO can generate positive results right now as well as in the future. Small changes to your page titles and meta descriptions can influence your appearance in SERPs almost… Read More

We’re well aware that everybody in this time of crisis has more important things to think about on a personal level with their own safety and the safety of their loved ones and colleag… Read More

We have looked at the various elements of search below and outlined what you should be doing to get ahead of the game now. Figure 1 – the main elements of a search page PPC Adv… Read More

The increase in cases, as well as the intense media scrutiny is leading to more and more non-Europeans cancelling their travel into Europe, and more and more Europeans opting to stay local d… Read More

Bookassist’s Market Manager Hazel Buchanan, Business Development Manager Hani Krizsany, Head of Marketing Claire Sawier, and Marketing Executive Vladislav Vekshin will there to mee… Read More

Since the launch of the iPhone in 2007, the subsequent deployment of 4G and now the imminent 5G roll-out, the pace of technology change has reached sprint levels. It’s clear the pace i… Read More

Hotel industry professionals worldwide voted Bookassist the Best Booking Engine, Best Digital Marketing Agency, Best Metasearch Management and Best Website CMS. The HotelTechAwards are ba… Read More

“ARCOTEL Hotels was among our very first customers in Austria”, said Des O’Mahony, Bookassist CEO. “And from day one they have put their trust in us to work with them… Read More