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What's the Black Hat SEO and White Hat SEO?

Tags: hat seo search
Black Hat SEO and White Hat SEO
The Black Hat SEO and White Hat SEO is one of the parts you need to know when it comes to Search Engine Optimization (SEO).However, both black hat and white hat SEO will give you results.But these two components can influence different ranking and traffic.And these two SEO facts are looking for different things.In short, a good thing happens in White Hat SEO.But Black Hat SEO does something bad.

What is White Hat SEO?


This is a very genuine process.This is done using the specified methods and used to perform the optimization as the search engine.This is, in fact, legally something, in the Search engine, it also brings the actual information to the result page.And this will not be any crafty action.

This is the only thing that's important for a search engine like google.Like search engine is always looking to give users a better result.And another advantage of doing this White Hat SEO is that, The results are long-term.Additionally, since the competitiveness is too high, one good rank must always be updated.You should always be up-to-date with new search topics.

Also, another important factor is White Hat SEO based on google algorithms.Therefore, such content are easily approved by the search engines.It will also make it a long lasting high-ranking result.

However, with this White Hat SEO, you will get a user experience and get a good high quality result in the search engine.

White Hat SEO Techniques


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    • Quality Content
      • This is the most important thing, and you should always be concerned about the user experience.This can increase your audience.In addition, content should be highly relevant and without spelling or grammar errors.
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    • Onpage optimization
      • Always correctly optimize each of the pages without over-optimizing.According to proper methods, this Onpage optimization is performed.
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    • Adequate Keyword Research
      • You must pay attention to keywords relevant to your website.And this will make your site easy to find.Another thing is that your site can further increase the traffic coming from the search engine.However,  Long-tail keywords are effective for your websites to gain a high rank.
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    • Meta Description
      • A meta description in a website is an important point for SEO, as well as a simple idea for a user to about website.Also, keywords should not be added unnecessarily.
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    • Social networks
      • This is a great way to share the link on your site and to have a good audience around your site.It's also important to be active on the social network (Facebook, Twitter, Whatsapp, Instagram, LinkedIn, Quora, Reddit, YouTube, Google+, Pinterest, Behance, Tumblr).
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    • Blogs
      • If you run websites for businesses or services, This is important for further increase your audience.

What is Black Hat SEO?


This Black Hat SEO doing skipping the Guidelines and making as many traps as possible.At the same time, it is often based on money.At the same time, this is a short-term outcome.Also during that time it may be possible to quickly get a higher rank in the search engine.But it will quickly get a low rank by the search engine.

Also, this Black Hat SEO does not pay attention to the user experience.And, most of all, doing Spamming.It is also expected to increase the traffic well or worse.And Black Hat SEO is Disapproved by search engines.

In addition, another important thing is black Hat SEO use for false information.And it's also sometimes an attempt to pin down something.
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Black Hat SEO Techniques


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    • Keyword Stuffing
      • Here content is included in many keywords.It damages the content.And no important information will imply.This is over optimization of keywords
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    • Doorway Pages
      • This is a really fake web page.This is create for short stints.And often hidden from users
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    • Invisible Content
      • Here the empty sections are filled with words.This is never for user experience.However, this is done for get the attention from search engine spiders.This is a troublesome thing for the user.
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    • Over-optimization Onpage
      • This is techniques to over-optimize content 
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    • Cloaking
      • Some websites contain illegal or unethical content.For example, a web site for children is showing incompatible content.
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    • Spin articles
      • This is done by copying content and publishing it on another website.It's will be help to down the website rank.
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    • Spam
      • This is often done through link sharing and commenting.This is troublesome.But at some point, it has some effect on the search engine.But there will be a reason for banning.
Also read: What is AMP (Accelerated Mobile Pages) And Impact on SEO?

So you know about What's the Black Hat SEO and White Hat SEO, Hope you like the post, don’t forget to share it with your friends and leave a comment below if you are facing any problem at any step in the method discussed above.Thank you


This post first appeared on SBmade, please read the originial post: here

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