Apple has published a letter to customers apologizing for the “misunderstanding” around older iPhones being slowed down, following its recent admission that it was, in fact, slowing down older phones in order to compensate for degrading batteries. “We know that some of you feel Apple has let you down,” says the company. “We apologize.”
Apple says in its letter that batteries are “consumable components,” and is offering anyone with an iPhone 6 or later a battery replacement for $29 starting in late January through December 2018 — a discount of $50 from the usual replacement cost. Apple’s also promising to add features to iOS that provide more information about the battery health in early 2018, so that users are aware of when their batteries are no longer capable of supporting maximum phone performance. This is a significant change in attitude around iPhone batteries — a decade ago, when the first iPhone came out, Apple said most iPhone users would never need to replace their batteries.
iPhone owners have long believed Apple artificially slows down older phones to drive new sales. But the new information from Apple about performance management poured gasoline on that long-simmering frustration, leading to a lot of bad press and multiple lawsuits. What made it all seem worse is that the scope of the performance penalty only came to light after being discovered by a developerinstead of being clearly disclosed by Apple. In its letter, Apple says “we’ve always wanted our customers to be able to use their iPhones as long as possible.” If Apple is serious about that, and equally serious about the battery being a consumable, these first two steps are just the beginning of a major reset in the way we think about maintaining the most important devices in our lives.
To read the original message published by Apple click here.