Samsung Electronics has actually unveiled a new style for a smart device that folds into a square, racing ahead in folding gadgets after it introduced its first design in September. The South Korean tech giant teased the brand-new principle on Tuesday at the Samsung Developer Conference 2019 in the United States.

“The amazing thing with the foldable innovation is that it can likewise become more compact like this,” stated Sally Hyesoon Jeong, head of Framework R&D Group at Samsung’s mobile interactions, revealing the mock-up on a screen behind her.

“Incredible, right?” Jeong stated, followed by applause from the flooring.

The world’s largest smartphone maker is powering ahead with the launch of 5G phones and $2,000 foldable handsets as it fights competitors Apple and Huawei Technologies in a significantly saturated market.

Its brand-new style allows the gadget to fold in half horizontally.

“This brand new kind element we are now checking out not only quickly fits in your pocket but it also alters the method you use the phone,” Jeong said.

China’s Huawei began taking orders last week in China for its eagerly awaited foldable mobile phone, wanting to make up for weak overseas sales amidst US trade sanctions.

Samsung did not provide details about when the square-folding phone would be introduced.

“While we can’t comment on future products, Samsung is devoted to pioneering the collapsible category, including buying the development of new form aspects,” Samsung said in a declaration to Reuters.

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