Isn’t it interesting? CEAT the leading tyre manufacturer has launched CEAT Safety Grip as a move towards women safety, employing innovation to the needed quick fix. The women safety has become a burning problem in India and is increasingly at an alarming rate. Putting an end to all those street riders who tease women on road, safety grip plays a role of defending weapon.
CEAT Safety grip is a customized scooter handle grip which seamlessly conceals a pepper spray in the accelerator throttle for quick and easy access at the time of grief. The new product is aimed at inculcating confidence among the women riders and also helps them look after their safety on their own. It is now available across India on Amazon for Rs 499 only. The product is compatible with Honda activa scooters. And soon is expected to be designed for other popular scooters in the near future based on market response.
The video depicts a clear need of this innovation and how it empowers every women rider. It also encourages many women riders and thereby building a safe and powerful environment.