Microsoft’s 2017 may as well be known as the year the company turned away from the consumer and, sadly, back toward the enterprise.
This past year was notable for two casualties: Microsoft’s phone business finally died, as did Groove Music, the music subscription service that Microsoft abandoned in favor of Spotify. In fact, you could argue that Microsoft’s software and services didn’t succeed nearly as well as its hardware, where a new generation of Surfaces and Xbox One consoles were generally well received.
But ennui clouded all but the brightest spots in Microsoft’s roadmap: the Surface Laptop, Surface Book 2, and the Windows 10 Fall Creators Update. It didn’t help that management seemed to feel that staid enterprise Azure and Office 365 represented Microsoft’s future, either. Now, question marks hang over Microsoft’s plans for 2018. The spark is there, but will consumers care?
Fail: Windows phones, RIP (2000-2017)
History will tell us that Windows phones died at about 17 years of age, dating back to Pocket PC 2000’s release in April of 2000. Since then, Microsoft’s mobile aspirations changed names several times, including a run of “Windows Phone” releases. At one time, Microsoft was nearly the dominant smartphone OS, but a vicious cycle of declining development resources and user migration to Android and iOS ultimately doomed it. Windows 10 Mobile was the last, doomed incarnation, dragging with it the once-great Lumia smartphone lineup, as well as several partnerships with third-party phone makers that ultimately went nowhere. Today, it lives on in spirit, together with numerous Microsoft-branded apps written for iOS and Android.
Win: Xbox One X
Well, the hardware, anyway.
Microsoft launched the most powerful console in existence, the Xbox One X, to accompany the Xbox One S. But the story’s the same: Without the games, you’re nothing. Microsoft scored a major exclusive with Player Unknown’s Battlegrounds ($30 on Amazon), the hottest game of 2017 (and one that barely runs acceptably on the Xbox One X), plus some multi-platform games that run beautifully. But Nintendo’s resurgence and Sony’s strong stable will make this holiday season a tough one. Give Microsoft credit, though: Its Netflix-like Game Pass, unmatched backward-compatibility efforts, and its underappreciated stable of indie games strengthen the platform.
Fail: Windows 10 Creators Update
Win: Windows 10 Fall Creators Update
WTF: Windows 10 S
On balance, it’s hard to recommend an operating system predicated on limiting user choice to the small selection of first- and third-party UWP apps. Why would Microsoft even consider this? In part, I suspect because they were anticipating Windows 10 S would be the OS powering the new generation of Qualcomm Snapdragon PCs, which suffer some performance hits when running traditional Win32 apps. Restricting the user to Windows Store apps eliminates the problem. But Microsoft’s first crop of Windows 10 S educational notebooks missed the cutoff date for the fall semester, and we really can’t see anyone actively seeking out an Windows 10 S PC, ever. What an odd choice for an OS, especially after the failure of Windows RT.
Win: Surface Pro (2017)
By now, you might think that Microsoft had nailed down the design of a Windows tablet. And it mostly has. Microsoft’s Surface Pro is a marvelous piece of hardware, but competitors like HP and others are equally determined. As always, such intense competition produced a crop of excellent Windows tablets for the benefit of you, the consumer. We dinged the Surface Pro (2017) a bit for its lack of ingenuity and high price. In reality, though, Microsoft’s Surface tablet line continues to succeed.
Fail: Surface Studio
Microsoft’s Surface Studio was a product few people probably knew they wanted—and I’m not sure how many bought. Microsoft clearly bet on its massive, beautiful touchscreen as the selling point to lure artists away from Apple and its Cinema Displays. And Microsoft may have achieved that. But like most everyone else, we would have liked more powerful, desktop-class hardware to complement that enormous display (which we still hope will be sold separately). For consumers, the Studio was like those holiday commercials where people wrap up a new Lexus for one another—a beautiful fantasy.
WTF: Qualcomm Snapdragon-powered PCs
We reserve judgment on the Qualcomm-equipped Windows 10 PCs coming from Asus, HP, and Lenovo, because we haven’t tested them. This will probably be one of the most intriguing PC stories of 2018, so stay tuned!
Win: Mail’s Focused Inbox
I’ll back anything that helps cut down on my inbox, and Focused Inbox delivers. Both Clutter and Focused Inbox show your most important email as you receive it, allowing you to dive deeper into your “actual” inbox much less frequently. I still have issues with how Microsoft breaks up functions like email into web apps, apps for Windows 10, and versions for Office 365. However you slice it, though, Focused Inbox is a feature I’m continually thankful for.
Fail: The party’s over at Groove Music
Count me among the fans of Groove Music, Microsoft’s subscription music service that Microsoft will turn off at the end of this year. With Pandora, Spotify, Apple Music, Google’s services, Deezer, and others all selling roughly the same service for the same price, we were overdue for a shakeout, and Groove got the axe.
Groove doesn’t deserve this fate. It’s a clean, well thought-out music service with custom playlists, recommendations, and curated music choices. Fortunately, Microsoft struck a deal with Spotify to transfer purchased music and playlists over to the competing service, softening the blow.
WTF: Bing’s reliance on opinion in search results
We’re already struggling to separate fake news from the real thing, and “alternative facts” from empirically proven realities. So Bing’s decision to a.) include “both sides” in its search results, and b.) base some of that perspective on opinion from Reddit and elsewhere, is flabbergasting.
Win: Surface Laptop
More and more, I can’t help but think that the Surface Laptop represented the apex of Microsoft’s arc during 2017. And yes, that was with a laptop whose operating system, Windows 10 S, was criticized both on our pages and the rest of the Internet. But Microsoft knew exactly who it was designing for with the Surface Laptop—students, first and foremost—and very clearly addressed their needs.
Fail: Surface Book 2
Microsoft’s Surface Book 2 never quite managed to capture the buzz that surrounded the first Surface Book, and we’re not quite sure why. It’s far more powerful, with a larger 15-inch option to satisfy those looking for a larger display. Maybe two-in-one notebooks are already passe? Other flaws hurt the Surface Book 2, notably an inability to run 3D games when connected to the Surface Dock, a subset of its embarrassing power problem. All this left us a little concerned that the Surface Book 2 line may be tapped out without a major overhaul.
Win: Microsoft’s creative apps
Microsoft, where is this thing? For all of the hype and attention the world has paid to Microsoft’s pioneering augmented-reality device (and yes, it works, as we have one) its only viable presence has been on stage and in promotional videos. We still have never seen the augmented version of Minecraft that Microsoft originally promised, and for all we know, Microsoft’s work with Ford and other enterprises is the augmented-reality equivalent of early, pricey videoconferencing systems that moldered away in the corner of meeting rooms. As for its successor, Windows Mixed Reality…
Fail: Windows Mixed Reality
We keep waiting for Windows Mixed Reality to land. Oh, it has landed? You’d never know it.
Microsoft went deathly quiet after headsets from Acer, HP, Lenovo, and others launched alongside the Windows 10 Fall Creators Update in October. Meanwhile, Microsoft’s partnership with Steam to bring its library of VR games to Windows languishes in betas and development mode. Wandering through a “cliff house,” stapling apps to virtual walls and such sounds futuristic…and entirely impractical. That’s not to say that the concept of mixed—oh hell, Microsoft, just call it virtual reality—sounds useless. But until the software is there to support Microsoft’s cohesive vision, Windows Mixed Reality isn’t worth your time.
Win: Harman/Kardon Invoke
I’ve tested smart speakers powered both by Google and Microsoft’s Cortana, and the Harman/Kardon Invoke holds up. Amazon’s Alexa-powered devices support the most skills, and simplify shopping to just a word or two. Devices running Google’s Assistant also seem a bit better at understanding natural language. But the Invoke’s audio quality is very good, and as a speaker it tops almost everything that Amazon (and even Google) currently ship. Microsoft’s hopes of establishing an ecosystem look decidedly less optimistic after the cancellation of the Mattel Aristotle and (possibly) connected cars, but for now Microsoft is holding tough.
Fail: Microsoft Teams
Fail: Microsoft’s Mixer (renamed Beam)
We tried it, evaluated it, then went back to Twitch.
In all seriousness, I prefer Beam to Twitch. The fewer numbers of subscribers and excellent interactivity make it easier to follow along and actually interact with streamers. But too few seem to agree.
Win: Windows 10’s taskbar ads
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Fail: The new Skype
Fail: To-Do takes over from Wunderlist
I’ve always preferred Google Keep—it’s simple, clean, and roams between devices conveniently and easily—but Microsoft’s To-Do doesn’t quite work as well as Wunderlist, the app it will eventually replace. For one thing, Microsoft bridges note-taking and actual tasks between two separate apps, Sticky Notes and To-Do, while Wunderlist includes elements of both. And Wunderlist is still a superior app, period. Microsoft hasn’t quite killed off Wunderlist, as it had originally planned to do, but Wunderlist hasn’t been updated since February. It’s a real shame.
Article Credits To Tech Hive