The countdown is on for the most awaited shopping event of the year. Amazon Prime Day 2021 starts June 21 at 12 a.m. PT (Pacific Time) and extends up to two full days ending July 22 at 11:59 p.m. PT, making it the longest prime day event ever. It started off in 2015 to celebrate the 20th milestone of Amazon. And this year Amazon is holding it for the seventh time globally. Talking about 2020, Prime Day was moved from the usual mid-July date to October due to the COVID-19 pandemic, but, it was surely worth the wait! Even during the pandemic, the Prime members were able to save over $1.4 billion in the previous year. This year, it has been scheduled at the earliest date ever. This might be planned in accordance with the Summer Olympic Games 2021 to be held in the upcoming months.

With this year’s event approaching closer, sellers are scrambling to prep up for the big day. This year, Amazon promises to give its sellers yet another chance to offer attractive deals on their products and lure potential customers into buying them.

If you are a seller at Amazon keen on making the most of this two-day event, these tips can be of great help.

1. Get hold of the right account

If you want to sell on Amazon, you must have an account. The right one. As Lawson quotes – “There are two accounts, but you need the professional one.” He adds, “That gives you greater access to Amazon’s marketing tools.” This way you can piggyback on Amazon to showcase your products to your target audience.

2. Better deals, bigger discounts

Since not many businesses qualify for Amazon’s lightning deals, why not try using it to your advantage? They are offered for a relatively shorter period of time. All you need to do is check the information on your Seller Central backend and see if you are permitted to run them on Prime Day. Start off by making an offer of a time frame. No need to worry if you’re late though, you can avail this a week before or even after the main event.

3. Raise the level of inventory

There is a minimum and maximum level of Inventory that needs to be maintained for rendering a lightning deal. All you need to do is stock up on your products and maintain a substantial amount of inventory to cater to your customer orders efficiently. Don’t overstock or keep it below the minimum level – Optimality is the key. Amazon specifies what the price of the product should be. And if you are able to take that quoted price, and are able to maintain the inventory, you will be considered. Hiring an expert for Amazon inventory management would be a good idea to save you from the hassles of stock-keeping, order processing, and a gamut of other things.

4. Understand your prospects’ intent

You need to understand what sells and what your potential customers are actually looking for on this big event. If you are able to figure this out, you are already in the game. A quick analysis of your product sales in the past few months will give you a clear idea of what exactly you should offer to your prospective buyers on the big day.

5. Optimize your product photos

Revisit your product photos, making sure that they are in the suggested file formats and have been uploaded in the prescribed resolution. An Amazon listing expert can help you do all this within a quick turnaround time.

6. Raise your budgets

You might be running PPC ads and other paid campaigns, but for this two-day parade, you must go a little higher on your budget. More PPC campaigns mean better visibility for your products on Search Engines.

Struggling for Prime Day 2021 at the eleventh hour?

These tips will help you get ready for the big event and enable you to drive sales and revenue by bolstering your presence on both search engines as well as Amazon. Still not sure of your preparations? Experts at Data4Amazon are well-aware of the POA to be channelized for augmented sales. Hire an Amazon virtual assistant from us to get through this big event. Reach out to us at [email protected] without wasting any more time.