The success of Amazon has in itself become an area of study for eCommerce sellers. Amazon presents itself as highly customer-centric. One of the major reasons behind its immense success is a sense of credibility that we assign to products that are sold via Amazon.
Amazon takes stringent steps to ensure an enhanced user-experience. During Amazon Listing Creation, making false claims about the quality of your product can land you in a sea of troubles. You can continue to sell successfully on Amazon by keeping a close watch on your ORDER DEFECT RATE.
For those of you who are not acquainted with ODR, we’ll educate you about it, you can thank us later!
Understanding ODR from scratch
ODR is an important Amazon metric that is used to assess your performance as a seller. It analyses customer service and high standards. If your ODR is around 1 per cent on regular basis you should count your days backwards!
It can be calculated by taking into account the number of orders with “defects”/negative feedback divided by the total number of orders from a given time period.
An order is either defective or not defective. It would count as defective when any of the three- A- to- Z claim, negative feedback or credit-card chargeback is undertaken for your product. If 2 or all of the actions are performed for the same product, it would still be counted as one.
Is FBA an exception?
When you lose the Buy Box because of high ODR, Fulfilled by Amazon can be your saviour! It helps in dramatically reducing your ODR due to which all your products can soon become eligible for Buy Box. Using it for a limited period of time for your best- selling products can prove to be quite effective.
Is the threat from ODR real?
When you surpass the permissible limit of 1 per cent, you will lose the ‘Buy Box’ in order to reduce the risk of hampering Amazon’s reputation via your promoted products.
Irrespective of the scale and success of your business, Amazon can suspend your account when you reach above 1 per cent. You suffer the risk of getting terminated when your ODR is way above 1 per cent. Typically, you get terminated when you do not succeed in submitting an action plan in 17days of probation period after suspension. Order management and Amazon Listing Services can help you in eliminating these risks.
Amazon considers ODR as a tool to identify any discrepancy in the performance of sellers. It therefore forms the foundation of providing qualitative services and strengthen customer satisfaction.
When a buyer buys a product from you, he/she places trust in the quality of your product and believes on the claims that you have made in Amazon listing creation. In order to avoid any breach of trust or misconception on the part of a buyer, it is important to have compelling but honest product descriptions.
Get in Touch!
Experts at Data4Amzaon have years of experience in providing Amazon Listing Creation Services. For knowing more, you can simply drop us a mail at [email protected]
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