Google webmaster tool is a very useful and powerful tool for Google SEO. It is free and it gives you a bunch of information about your website.
You can do a lot with Google Webmaster Tool but to get the good return for the time you spend on Google Webmaster tool, you need to be open to learning new things about this tool on regular basis.
If you haven’t signed for Google Webmaster Tools then just go to https://www.google.com/webmasters/tools and sign in with your Google account.
Once you are done with the sign-up process then submit your website to Google Webmaster.
During this process, you will be asked to verify your website. You will be provided with various options to verify your website.
Once you’re done verifying, you need to submit the sitemap of your website to the Google Webmaster Tool.
There are various plugins that help you to generate XML sitemap. Here are some of those:
- Google XML Sitemaps
- XML Sitemap
- Yoast WordPress SEO
Yoast WordPress SEO plugin is my personal favourite. You can install it from the WordPress plugin directory. Once the plugin is installed and activated, navigate to the XML sitemaps in Yoast Menu.
Now, enable XML sitemap functionality. Once you enable, you will see a link for XML Sitemap from where you can grab the XML sitemap link and submit it in Google Webmaster Tools.
Once the web pages of your website get indexed in Google, you can use various tools in Google Webmaster Tools to improve SEO of your website.
Resources: 7 Smart SEO Strategies to Get Search Engine Traffic
How To Use Google Webmaster Tools For Google SEO?
Here are top 5 Google SEO tips for you that you can use to grow the search engine visibility of your website. I hope you will find them useful.
1. Add All Site Versions
The biggest mistake people do is failing to add all versions of their website which is very unfortunate. Because it is very easy to add all the version of the website by just clicking add properties button.
I have added to properties for this website, searchenginebay.com:
If you have sub-domains, then you should also add sub-domains. e.g.,
Moreover, if your website supports multiple protocols (http:// and https://), then you must add a separate site.
Google explains the versions you can add for your website here.
2. Google Webmaster Tool Messages
Google Webmaster will send you some important notifications related to your website in Google Webmaster’s messages. Make sure you read those notifications as they might explain you about the issues on your website.
3. Search Queries
Google Webmaster tools give you the most holistic view that helps you determine just about everything related to search analytics. It doesn’t only show you the traffic on your website but also shows you the potential traffic via impression.
Let’s understand some of the terms:
The query gives you the details about the keywords for which you are ranked for in Google Search Engine Result Pages (SERPs). This is one of the fastest ways to know whether your targeted keyword ranking and giving you the desired results in Google search or not.
This features will quickly help you identify relevant keywords that you can use further for content optimisation.
If you are wondering how to find data for the number of times people saw your website in Google Search Engine Result Pages (SERPs), then this option will tell you. This metric will help you find how many people seeing your website for any particular keyword.
It is a metric that lets you find how many people are clicking on your website link while seeing in Search Engine Result Pages (SERPs).
It is a percentage of people clicking on the website appearing in Search Engine Result Pages (SERPs).
If the click-through rate is low for any particular keyword, then consider improving the meta description for that particular page.
You can also consider improving the relevance of the content on that particular page.
3(e). Average Positions
This metric tells you about the ranking of your website for the particular keyword in Google Search Engine Result Pages (SERPs). It lets you identify the impact of keywords on your website traffic.
4. Monitor Your Most Linked Content
Google Webmaster tools is an awesome way to identify what content people love on your website. Generally, the homepage is the top linked content. By using this tool, you can find the number of unique domains that link to your website or content. A unique domain link to your content, the better it is.
5. Adjust Your Sitelinks
When someone searches for your website in Google search by putting your website name as a keyword in Google search box then Google displays a group of related links below the main link.
These links are typically popular pages underneath the main search result. These group of links are called site links.
As we discussed earlier, Google selects your most popular pages as a site link. You can’t intentionally create site links for your website. But once Google displays your popular links as a site link then you can manage them in Google Webmaster tool.
You can take advantage by removing unwanted pages and displaying best pages.
I hope you would like this Ultimate Google SEO Strategy. If you have some other tips to improve Google SEO, do share them with us in the comment section below.
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