You all heard the term SEO? Right?
Simply put it is the process of Search Engine Optimization by which we can craft our websites to present it in a more user- friendly way for the search engines to explore easily.
According to Sources, Google now processes over 40,000 search queries every second on average.
So with that much of the volume if we can rank our website even on the first page of Google we can easily have a considerable amount of traffic for our website.
In this post, I will quickly point out the Top 5 benefits of SEO and some actionable SEO tips to make SEO work for you.
So let’s start!
Google SEO Advantages
#SEO is Long Term Game
If you have just started your website and think that SEO alone can make your website flooded with traffic overnight then probably SEO is not the thing for you.
SEO is an art by which you can improve gradually and it takes time. Depending upon your niche and competition it can take up to 3 months to even 1 year to rank for competitive terms.
So keep patience and you will improve!
#SEO Means More Quality & Persistent Results
How many times you clicked and an ad over an Organic result?
I bet not many.
77% of search users choose organic over Paid listing when searching, 67% choose organic search when purchasing.
The reason is very clear when you see an ad you automatically think that if you click the ad there is a very less chance to get the right thing most of the time simply because it is incentivized!
People paid money to show the ads for you to click!
But in case of the Organic result, you think that the result is very likely for you to visit because it comes directly from Google and has its own credibility.
So trust is the main factor here!
People trust more on Organic SEO results than the PPC or paid ads!
#SEO is Free for Everyone
SEO is FREE for the most of the time. Suppose you are a small business and want to make your online presence right way but not have the enough budget to go for advertising.
So what is the option left?
SEO will be the answer.
By choosing the right keywords, using the right Meta Tags for your business you can start immediately without any heavy cost.
You can start using these 5 SEO techniques right away:
- Choose the Right Keywords
- Craft the Best Meta Tags for SEO
- Create Google My Business Listings
- Optimize your Site Speed
- Make your website Mobile Friendly
- Check if Mobile First Indexing already affected you
By using the above 5 techniques you can build a basic foundation for your online business which you can later optimize it more to drive the optimum results.
Many of you think that what happens if you are not an SEO expert or SEO Pro?
Can I do it Myself?
The answer is yes you can but it requires some time to do so.
But if you have not that time to do it yourself then believe me SEO investment is less than other Paid Mediums and it worth it. It is almost 45x less than PPC Advertising.
When you have a solid SEO foundation, if you wish to stop your SEO investments you can still see results from your past efforts.
In case of paid mediums or PPCs, at the moment you stop your investment your online visibility will start declining!
So in short, SEO results will last longer than any paid advertisements!
#Maximum Outreach, Brand Awareness & Exposure
Have you ever think how Neil Patel or Brain Dean has made their business online?
Initially, they have not had the budget for the adverting.
So What they Did?
Look the below screenshot:
Brain Dean or Backlinko has 41.5K organic search traffic last month and yes he has invested Zero on paid mediums according to SEMrush.
You might think, they are big names.
But did they do it overnight?
No, they did it slowly! They did it by proper SEO and utilize the key benefits of SEO.
This is the power and benefit of SEO which you should aim for!
If you write a killer content and people read it it is just a matter of time you will get mentioned by other people and influencers of your community.
It will result in a huge number of backlinks because people will try to link with you, Google will reward you for that.
When you will get good backlinks your keyword rankings will also improve additionally giving you a better audience and SEO rankings.
If you write the right content, you can also get some cool interview offers, Guest blogging chances! Who Knows!
If you are not still convinced you can read this excellent case study How Robbie Richards Grew 11,065% More Organic Traffic in 6 Months
In case of PPC, since you are sponsoring your own content with money it is very rare to land some good outreach scope purely with paid mediums.
# SEO Brings Flexibility
SEO also gives you a lot of flexibility than other paid mediums. If you see that one keyword is not working as intended or some keyword has a great potential to rank much higher than you straight implement it in your game plan.
This is something you can do very quickly. But it is simply not in case of PPC. Because there are actual cost and risk involved in this case you can’t take the risk often.
Also in case of PPC, you have to depend a lot of things which you can’t control.
For example, Suppose you have worked hard and come up with a great keyword list, landing page design, and budget strategy in hope to see great results.
But after a week you found out one of your competitor just copied your plan and bid a cent better than you! Then you have a very little control over this.
But in case of SEO as the cost is not the primary concern if you build a solid strategy then it is much more difficult the exact blueprint of your plan which makes SEO is much more solid medium than PPC or paid advertisings.
Last Words:
Hope you like the post and understand why SEO is better than PPC in primary stages.
After that when you build a solid Organic SEO foundation then you can jump to PPC which can complement your past efforts very well!
If you have any questions, please let me know in the comment box below and I will be more than happy to answer!
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