2021 E-Commerce Is The Equilibrium In The Technology Pendulum Swing

Although the global pandemic took a mammoth hit on numerous brick and mortar stores globally, eCommerce’s future is more promising than ever. 

Add on, capitalizing on 2021’s most promising Ecommerce Trends; businesses are frantically transitioning to online selling platforms, while newbies are skyrocketing new Direct-2-Customers ventures online. Simply put, this encourages a big stratum of entrepreneurs to invest in new ecommerce ventures.

So, are you also on the lookout for promising ideas to enhance your own ecommerce business? 

Possibly the answer is YES!  Have a look at the top ecommerce Trends that you should be following in 2021 with the right ecommerce developer in Dubai to harbor optimal growth and high ROI (Return On Investment).

Following the wham which keeps changing every season, this season proves to be out of the league. Just like most businesses out in the market, the ecommerce vertical – fashion and apparel, in particular, is battling the after-effects of the epidemic.  

Also, online retailers have shown their concerns over being a part of the already exhausted economy and competitive market. The current strategies have been revamped, marketing again reevaluated, and brands are experimenting with doing digital work.

The Market Insight Of Ecommerce Business

A report from “The State Of Ecommerce – Fashion & Apparel, 2020” presents top ecommerce trends 2021 and insight from numerous entrepreneurs in the retail business world to assess the dynamic industry concerning user’s expectations, brand promotion, and digitization. 

According to the emarketer, the online revenue is forecasted an unprecedented growth from $3.53 trillion to over $6.54 trillion by 2022. Modern commerce and OMS platforms from forerunner cloud providers like Salesforce are increasingly being opted by businesses globally to manage their orders seamlessly. And, offer utter satisfaction to customers while maintaining profit margins. 

The Key Findings, Ecommerce trends, and insights shed light on how important and urgent it is to pay attention to the innovations in the ecommerce landscape. Thus, opting for ecommerce website development in Dubai and across the globe by brands act as halfway to ensure success is around the corner.

This drift in the ecommerce aisle is expected to usher a list of top trending ecommerce companies in the UAE to harness advantages of the revolutionizing 2021 trends. They are ready to walk the extra mile through creating mobile app solution viable for marketing across distinctive horizons. On the contrary, if you think to turn a blind eye to these technological trends, your business will not grow with its full potential amid the present digital economy.

A Leaf Through Into What Lies Ahead – 2021’s Ecommerce Trends

Having a comprehensive understanding of potential ecommerce platforms in the UAE and across is the present zeitgeist, indeed it’s a must to stay ahead in the game. 

So, here’s a handful of trends that will future-proof your business: 

1. The Fad Of Omnichannel and Social Commerce

While defining the ecommerce trends, this is 2021’s buzzing word. According to an HBR survey, 73% of the participants use multiple channels for shopping. As voice assistants are gaining momentum, the number of demanding omnichannel customers is expected to rise exponentially. Any online store, website, or social media platform need being well-optimized for multiple customer experience channels.

2. Dawn Of Digital Payment Options

Customers prefer stores that offer numerous payment gateways for a hassle-free checkout. 

Lack of seamless payment choices adversely impact sales at checkout. Along with traditional credit and debit card options, digital wallets, including Apple Pay, Google Pay, and Paypal turn out to be customers’ first choices. Integrating digital payment gateways by most online stores is no longer a simple “nice-to-have” choice. Indeed it’s crucial for a mobile app. 

So, jumping on the bandwagon of these trending ecommerce trends, cryptocurrency (e.g. Bitcoin) is all set to become a trusted digital currency source in the coming years.

3. Real-Time Pricing Attract More Sales

Fluctuating and inaccurate pricing of a product is one of the biggest reason behind the decline in sales. However, to boost sales and reap maximum benefits, it’s crucial to price the product dynamically. By leveraging Dynamic Pricing Software, it’s easy to collect real-time insights into the market price, demand and supply of the product, and expected product value. 

4. Shop With An Always Ready Voice Assistant

AI-based virtual assistants are your new shopping buddies. Virtual assistants like Alexa, Google Home, Cortona have already established a niche in the landscape. This is one of the most promising trends to watch out for. 

To be more accessible and convenient, Google and Amazon have built-in regional languages in their virtual assistant devices, offering them a competitive edge over others. In a report by OC&C, approximately around $40 billion will be spent on voice shopping by 2022. 

So, fasten your seat belt retailer, to flourish in this new realm. Start with your ecommerce developer in Dubai or across layout strategies integrating voice assistants in your online stores. 

5. Augmented Reality With Artificial Intelligence Enhance Customer Experiences

With an expectation from online business to offer a personalized, convenient and enriching experience to the customer, online companies are expected to spend $7.3 billion on Artificial Intelligence by 2022. 

For example, for a fashion brand, the AR technology allows potential customers to view how a product would look on them before making the final purchase. AI will recommend products to the clients based on their purchase history, analyzing their behaviour, and wishlist. 

With interaction and intelligence popularly becoming crucial ecommerce success elements, an ideal amalgam of AR and AI will help retailers boost conversions and minimize returns. 

Now, as we head towards a new year, there is no reverting back to the “way things were”.

Here Are The Top Emerging Trends Expected From 2021.

1. The Business Environment Is “Erratic”

There cannot be any issue more pressing than this one emerging in the ecommerce aisle today. The market has always been unprecedented in terms of the geopolitical context and economic oscillations. But, somehow things have taken a turn for the worse during the epidemic. 

During this epidemic, businesses are using data and analytics to predict the market and outline their strategies, but not anymore. An unstable business environment that acts as the vital key for the ecommerce trends 2021 calls for a new approach to discuss thoroughly.

Entrepreneurs must pay focus on analyzing the forces that are shaping the industry and craft their strategies accordingly. It’s fair and square to prioritize those conventions that can be easily controlled and used beneficially to keep the business moving.  

Crafting digital plans help businesses establish a more robust online stores presence, easy access to a bigger audience, and certainly sail through what has arguably been the most unpredictable business environment recently.

2. A Faster Approach To Market

eCommerce businesses usually try to offer something new and unique to their customers regularly. This can be an amalgam of new features, offering a new product array, or even a re-invented shopping experience on the website. 

Although it’s crucial for a competitive edge to react instantly to the market changes and boost product releases, it’s a significant ecommerce trend for 2021. Earlier the release better is the value for the product.  

Once your partner ecommerce developer in Dubai releases a product, the audience needs to be introduced to it through promotions and partnerships. Influencer marketing is a considerable choice towards a faster and higher reach. 

So, quickly developing relevant products and promoting them equally fast through the appropriate channels can usually go a long way in creating the brand’s prominence and sales.  

3. Customization 

Customization is the buzzword in the digital ecommerce industry at present, and it’s here to stay for long. It’s one of the top trends in the ecommerce industry post-COVID-19, considering the businesses wanting to try harder to retain their present customers and also add more. 

Customizing homepages, displaying personalized products based on the consumer’s shopping habits, and showing them their recent order list offers customization on websites. For example, many fashion websites extensively use customization features as the key emerging trend in the ecommerce aisle to make the user’s feed more attractive and convenient, quickly jell with all devices by delivering them a personalized customer experience.   

Product recommendation analyzed on customer behaviour is also a considerable choice to keep engagement high. A practical customization approach supported with relevant target personal data helps the business understand user needs and irrelevancy. 

So, with the right data in place, it’s not difficult to make customers feel special after all. 

Therefore, customization with data forms one of the strong ecommerce trends of 2021. 

4. Wavering Consumer Behaviour 

These days, the consumer’s probably evolving faster than they think to shop online and make a purchase. And, for retailers, keeping up with their ever-changing outlooks is a continuous endeavour. The primary shift in consumer behaviour depends on the preference of online shopping.  

Whereas, there is a constant progression in the online shopping space that businesses are adopting while making sure of a loyal customer relationship. 

So, to stay abreast of consumer behaviour, one of the top eCommerce trends in 2021 for every business touchpoint should shed light on the buyer’s decision-making process. Moreover, businesses should also keep a close eye on their visitors and arrive at a decision rooted in factors related to their personal and environmental characteristics. 

From brand perception to the way it’s promoted, or even the ease of buying that product on a specific website can influence consumer behaviour. Therefore, consumer behaviour crafts a place among the top eCommerce trends in 2021.

5. Digital Tools & Platforms

Custom digital experiences are the core of eCommerce businesses today. A reliable ecommerce development company in Dubai can help you with the digital platforms and tools helping to craft successful fables. These eCommerce platforms come with a multitude of features that eventually elevate customers’ interactions on the website. 

By creating them, businesses ensure a headway towards going digital.  

Digital tools are being significantly used across all touchpoints, including emails, chatbots, websites, social media channels, and even in-person interactions to provide customized experiences. Besides, being a one-stop solution, they collect numerous digital technologies on a single platform and make it easy to manage it. 

Although, with the ability to collate customer data, business-oriented data in one place, digital tools/platforms have crafted their nook as one of the top eCommerce trends of 2021 and proved to change the way businesses comply entirely.  

6. Multi-Channel Customer Service

Even while most businesses depend on their websites and apps to market and sell products, they cannot ignore the potential that lies in engaging several other channels to establish strong communication and presence – one of the top eCommerce trends for 2021. 

Customers have started increasingly communicating with brands through numerous channels and using various touchpoints while they shop. Especially for retailers, this means disseminating information through numerous sources of communication. 

Also, customers are often wary of scenarios like repeating themselves to resolve an issue, waiting steadily for an implementation to reach them or being subjected to automated lines for long – all to creel the customer service. 

Optionally, a multiple-channel service that is a fusion of email, chats, emails and calls, etc. allows users to reach out instantly and expect the issue to get resolved sooner. 

Therefore, multiple-channel services make it to the list of the top eCommerce trends 2021. 

8. The Rise Of Voice Activated Payments 

The zeal to have voice assistants and smart speakers placed in the customer house including the Alexa, Google Assistant or Apple Siri should involuntarily play a vital role in shaping the future of the ecommerce industry with a flooded number of consumers accessing voice-enabled shopping. 

The evolution of digital commerce, it’s mostly driven by the voice-activated payments that have secured the maximum of business transactions upon products. Rather, the level of shopping precisely and mobility conveniences has significantly paid attention to the prolonged existence of voice commerce in 2021. 

Presently, many E-commerce service providers have not switched their websites and apps to the much-needed up-gradation – “voice-activated payments”. Although, with the continued availability of different tools like Google, Apple and Amazon voice-enabled commerce is a bunch of tech affable that is expecting its launch soon into their ecommerce marketing strategy. 

Finally

Post COVID-19, Businesses and customers adapt to the new reality, and like once Bill Cunnigham said, “Fashion Is The Armour To Brio In The Reality Of Everyday Life”. 

As 2021 is the Ecommerce industry pinnacle with its way ahead preparing to smooth adoption of the latest trends exhibited by the people worldwide. The above mentioned trends are likely to uphold and enhance manifold the customer experience commendably. 

Moreover, by partnering with the best team of app developers from Xicom, you can significantly utilize technologies to the brim and create opportunities to capitalize on ecommerce platforms reassuringly.  

Curious to know more about the steep growth of the customer dominated industry?

Get Your Free Discussion With Experts and see how emerging trends like cryptocurrency payments and AI chatbots affect the purchasing behaviour of a consumer for a global brand.