So many businesses now a days look for Mobile Development Company to get the mobile app for their business. In today’s digital age which is highly powered by smartphones and internet, having a mobile app for your business has become very important. The success of your mobile app now more depends on the user engagement and retention. Making people to download and install your mobile app is not such a difficult task but keeping them engaged with the app is tricky which is required if you want to retain and generate revenue.
Mobile app engagement is the activities of users on your mobile app after downloading and user retention is the percentages of users who are returning back to your mobile app within 3 months of their download time.
Research report says:-
About 65% of people stop using mobile apps just 3 months after install.
Average app loses more then 75% of its users just after one day.
25% of all apps are used just once before being discarded.
Hence while looking for Mobile App Development Company keep in mind the above stats. As indicated above the biggest challenge for entrepreneurs is mobile app engagement. Maximizing the mobile app engagement and retention must be the ultimate goal of the businesses. Mobile App engagement and retention provide the clear idea of whether the mobile app is a success or not. Low app engagement and retention lead to failure of business while growing number of active users, increase in sessions and retention rate determines the success of an app.
The companies must adopt the top proven strategies for increasing mobile app engagement as well as retention rates. Below we are discussing about the top strategies which can help you to increase mobile app engagement and user retention.
Creating Value of a Mobile App
There is no benefit of building an app if it doesn’t create any value for its users. After downloading your app, so many users may get busy in something else and can easily forget your app. You must be wanting that your mobile app should come in users mind on consistent basis. In order to establish loyal and repeat users you need to create an app that brings some value to them and has some benefits. There must be something in your app so that the users keep using your app, choose your app over your competitors and keep coming back to your app for some work. The app should make the life easier for your users so that they use it again and again.
Engage your Mobile App Users
Right when you are looking for Mobile Application Development Company you should start thinking about how to engage more users with your app. If you are successful in engaging your mobile app users through different channels then it will definitely increase the user retention and you will get good returns for your efforts. Follow these ways to engage your users:-
Emails campaigns are very beneficial. You can send your weekly or monthly newsletters and tell them about new features, discounts, offers, news, upgrades about your app. You can also send an automatic welcome email to new users when they sign up.
Push notification is one of the tried and tested method for increasing app engagement and bringing users back to your app. By pushing messages within your app you can remind your app users that they have downloaded your app and also you can encourage them to use the app. You can send targeted messages to your users and provide them a reason to return to your app which they cannot ignore.
Easy Ways to Sign Up/Login and to Use the App
You should design your mobile app in such a way that its features are simple to use even for non-technical users. Many of the users don’t know how to use the app and they will not spend much time on your app just to find out how it works and operates. Especially make the process of Sign up and login as simple and short as possible.
Giving Incentives to Users
In order to increase engagement and retention, giving mobile app users incentives to use can help you a lot. Mobile specific rewards, specialized content access, special promotions, discounts, coupons and other offers will definitely help in increasing engagement and retention. The ways you can give incentives to the app users depend on the nature of your mobile app. For example, the app dealing in online shopping will benefit from time-sensitive and festive discounts.
Mobile personalization is one of the best method to drive engagement and retention. Personalization helps in providing a more unique and relevant experience to the users. If the user’s experience is more aligned with his needs and preferences then he is more likely to continue using the app. Whenever possible personalize the user experience by using already known data to display relevant content in the app. Users highly like the customized content and tailored insights while using the app. For example Including the user’s name on screens and in messaging is one of the easy way to personalize.
As we have just discussed after launching the mobile app, the prime goal of any business should be to get higher app engagement and retention rate. You can use the above given tips and strategies to increase your app engagement and retention rate. Try to make your app as simple as possible so that the users are not annoyed while they are signing up or loging in. Design you app in such a way that it is highly useful for the users and solves their real time problem. Try to engage them with push notifications and email newsletters and use mobile personalization to make users feel more connected. This way your mobile app will become a success with higher engagement and retention rate.