Last year i.e. 2017 was a great year for Mobile App Development industry. We also saw a new programming language Kotlin, becoming Google’s official language for Android mobile app development. We have also seen Apple making inroads into AI industry. Also AR and VR have have become more prevalent in the industry. We have also seen the application of one of the most advanced technology of our time, come into existence – i.e. Blockchain.
Now if you assume that there is nothing left to see and the Mobile Application development industry has reached its peak then you must be wrong as even 2018 looks to be one more impactful and phenomenal year for the world of Mobile Application Development. Now we will discuss about some of the biggest trends of 2017 which will get even bigger in 2018 than what they were in last year.
If you are a Mobile Development Company then in 2018 you have to create mobile apps having mobile payments feature inside as in 2018, more users will start using their mobile phones to make daily payments as people now don’t prefer to carry much cash. If you haven’t considered offering mobile payments to your customers then it would be a good move for 2018. It is expected that by 2020, the world will see Mobile Payments to reach at $ 503 Billion. Although there are already many mobile payment application available in the market but their number is going to increase. People are finding mobile payments to be much more convenient, faster and secure methods than earlier ones. Hence more mobile app development companies will be incorporating mPayments feature in the mobile app they are developing.
IoT and Wearable
It has been predicted that IoT will grow from $157 billion in 2016 to $ 661 Billion by 2021 and we are right at the initial stage of the growth period. User’s demand for wearables is on the rise. More innovative ideas will be added in what can be done at the click of their watch button and in 2018 we can see that innovation. Another popular application of IoT and Wearable is the Smart homes. In 2018 we will see greater adaptation of technologies which can help users control their smart home devices like door locks, lighting, camera, entertainment system etc. This technology will evolve more over time. In 2018, you will be able to connect your life much more with the devices around you and which you handle or interact everyday.
More and more of the Mobile App Development Service now understands the important of AR and VR. The next generation apps especially the gaming apps are most about AR and VR. Their market is expected to reach $150 Billion by the year 2020. In 2017 AR/VR technology was mainly focusing on gaming and retail industry but in 2018 we will see its adaptation in other fields as well like Real Estate, Education, Heathcare sectors etc. AR and VR got its foundation in 2017 and it will grow to much higher levels in 2018. Right now the market of AR is $120 Billion and for VR is $30 Billion which is going to further rise in 2018. Introducing AR and VR in your mobile app will solve your problem of app engagement and will also increase your conversion rate if you are running an E-commerce app.
Chatbots and AI
Users are now searching for convenient interactions with companies and are now expecting channels of communication to be open round the clock i.e. 24*7. About half of the consumers prefer to interact with businesses via a messaging app rather than over the phone or in person. Chatbots will continue to do their task of answering users queries as bot in 2018 and using AI they will be now able to answer those questions also which were not asked yet. They will be able to give alternate solutions to the mobile users, removing the chances of knowing who is behind the screen, i.e. a bot or a human being. Chatbots have started to be used in many industries. Hence chatbots will take the customer service to very high level of satisfaction in 2018 by giving answers 24*7 and by answering difficult questions. This combination of AI and chatbots will be highly useful in number of fields including healthcare.
Now with these trends you will Hire Mobile Developers which can implement these new trends in the mobile app they are developing. We have discussed some of the trends which will dominate in 2018. Now more mobile phone users will use their mobile phone to pay, use more of apps which are using AR/VR, more of his devices at home will be connected to his smartphone using IoT and he will get more satisfaction while interacting with businesses using AI and Chatbots. Overall the life of people on earth will become more fast, convenient and satisfied with these trends in mobile app development in 2018.