The all-new Ford Expedition and Lincoln Navigator are apparently doing better than Ford anticipated, since Ford has announced that it is increasing production to keep up with the greater than anticipated demand. Ford has increased production by 25 percent at its Kentucky Truck Plant that builds both SUVs.
“The response from customers regarding our new full-size SUVs has been exceptional,” said Joe Hinrichs, president, Global Operations. “Using a combination of Ford’s advanced manufacturing and American hard work and ingenuity, we’ll deliver more high-quality Lincoln Navigators and Ford Expeditions to customers than originally planned.”
The all-new Lincoln Navigator is essentially flying off dealer lots, since the 2018 Navigators only spends an average of seven days at the dealership before they are sold. Ford also says that nearly 85 percent of all Navigator buyers are choosing high-end Black Label and Reserve models. Demand for the Black Label and Reserve series contributed to an average transaction price increase of more than $21,000 in January versus a year ago.
Expedition sales were up 57 percent in January and just like the Navigator, the 2018 Expeditions are only sitting on dealer lots an average of seven days before they are sold.
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