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Infusionsoft vs. Hubspot – Best CRM Platforms for Companies

There are a handful of different CRMs and Marketing platforms available right now, for companies of every size to organize their contacts and leads, expand sales capabilities including sales and marketing processes automation, manage their online storefront, and integrate their essential business applications. Companies have unique needs and requirements and there is no software tool out there that can be a perfect fit for each scenario. However, some get really close to accomplishing these goals.

In this article, we covered two highly-regarded platforms namely Infusionsoft and Hubspot and their differences in terms of features and costs. For a balanced comparison, we considered the features included in the HubSpot Sales Pro plan and Infusionsoft Complete plan respectively.

  1. Features

While it is true both Infusionsoft and HubSpot are described as all-in-one marketing software and are similar in some ways as both are powerful marketing solutions and CRMs, each tool is significantly different in the features they provide to the customers.

  • Focus point

The main difference between them is the focus point as HubSpot puts emphasis on perfecting your inbound marketing while Infusionsoft focuses more on a small but productive CRM activity with superior configuration capabilities to those that HubSpot provides.

  • Integrations

Both HubSpot and Infusionsoft support integration with third-party business systems and applications (email service providers, e-commerce tools and social networks) API and comprehensive developer documentation

HubSpot integrates with numerous CMSs (content management software) such as: Zendesk, LiveChat, Snapengage etc.

Infusionsoft has a marketplace with over 500 integrations as well as API for easier integrations for non-supported tools. It integrates with the following business systems:  WordPress Drupal, HappyFox, Mavenlink, 3CLogic, Direct Mail Manager and many more.

  • Highlights

Infusionsoft vs HubSpot: Marketing automation

Both apps provide a considerable amount of features for easy design, customization and performance analysis.

Infusionsoft has a drag-and-drop visual campaign builder that offers full-featured automated drip campaigns. Infusionsoft provides tagging and tag categorizing feature to segment contacts and leads. Your contacts and prospects get emails based on certain behaviors and preferences called tags, such as: clicking a link and buying a product. Infusionsoft’s email marketing automation functionality help small businesses collaborate with audiences and develop strong relationships with customers.

As previously mentioned, HubSpot sort of marked the start of inbound marketing which includes content marketing website and email design etc. The marketing automation builder it is not as intuitive as Infusionsoft’s campaign builder and utilizes if/then logic to create workflows. HubSpot helps you generate landing pages, calls to actions, blog and social media posts, set goals and timelines.

The HubSpot Marketing Pro plan also enables content based on segmentation data. In addition it also gives you the ability to track your marketing assets’ performances by persona.

Infusionsoft vs HubSpot: Sales automation

Infusionsoft has a built-in sales automation feature that allows you to automate a number of sale activities such as: to send your prospects personalized quotes automatically and manage your pipeline. The Complete plan simplifies sales management, inventory and analytics throughout customer cycles by providing ample online sales tools such as: page templates, shopping carts, fulfill orders.

HubSpot offers visual drag-and-drop sales pipelines, close integration with CRM and sales. HubSpot’s Marketing Pro and Sales Pro enable constant feedback from sales to marketing because users can initiate smoother workflows based on based on lifecycle stage or lead score.


While Infusionsoft’s price is based solely on number of contacts in the user’s database, HubSpot’s pricing tiers are based on a combination of number of contacts, functionality and site visits. Infusionsoft has five subscription plans available and doesn’t include an onboarding fee for any plans. HubSpot offers five price tiers in total (three paid Marketing Plans and one paid Sales plan) and the onboarding fee starts at $200 with a $600 onboarding fee for the Basic plan and reaches $5,000 for its top tier Enterprise plan.

Even though it has a lower starting price than Infusionsoft, the costs become considerably higher as you add more contacts. Both platforms’ subscriptions are annual contracts billed monthly.  HubSpot users will see their monthly pricing automatically increase as the number of contacts exceeds the Marketing subscription tier limit.


Both HubSpot and Infusionsoft are very popular tools that offer powerful marketing and sales solutions that could do wonders for your business. Both platforms are conducted by motivated, professional teams of individuals who are committed to helping practitioners grow. However, in some areas one solution works better than the other.

Although HubSpot is known for analytics, customization and optimization, Infusionsoft may have more to offer when it comes to marketing and CRM activity automation. As a great combination of sales and marketing tools, Infusionsoft is a robust platform with a visual campaign builder that helps SMBs and entrepreneurs save time and simplify operations.

As for sales automation, Infusionsoft Complete provides better e-commerce capabilities out of the box, in-depth custom reporting, and more functional integrations than the united plans of HubSpot Marketing Pro and Sales Pro at a more convenient price.

In the end, it is all about a company’s size, specific needs, capital and goals. Infusionsoft offers enough features, lower prices and better integrations than HubSpot which makes it a great prospect for SMBs. On the other hand, if you need inbound marketing with blog content and customizable landing pages etc. HubSpot is a viable solution for you.

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Infusionsoft vs. Hubspot – Best CRM Platforms for Companies


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