Jeeps fans are already anxious to see the 2019 Wrangler-based Pickup trunk model. Apparently, the 2019 Jeep has been named Scrambler and Jeep wants it to become very popular.
All the info known so far
Scrambler will be more than just a pickup-up Truck; it will also offer off-road experience thanks to the Wrangler DNA. Many have speculated that the future Jeep pickup truck will have to compete with Ford Ranger. This is unlikely due to the speculated size of the 2019 Jeep.
Scrambler will be a huge pick-up truck and it will compete against other full-sized vehicles such as Ford F-10 and Chevrolet Silverado.
Jeep will have to pay attention to its marketing
Pick-up trucks are really popular all across the U.S and F-10 and Silverado are some of the most popular models sought by most Americans. If Jeep wants Scramble to become a huge success, then the company has to pay a lot of attention to how the car is advertised. There is only one year left until Scrambler will be driven across the U.S highways.
Why are pick-up trucks so popular?
Pick-up trucks were used in the past for farming large animal and then they become a symbol of frontier life. They remind Americans of open spaces and the simpler lifestyle of the past. After the 60s, pick-up trucks were no longer needed by small families, but they remained a representation of a farming tool.
Most pick-up trucks have only three seats available and an exterior bed. The concept has remained in the hearts of the Americans and the designed has not changed much over the years. A pick-up truck has to give a sense of romanticism, while at the same time include modern appliances and buttons inside.
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