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E-tailing Leadership Index Q3 CY'17

RedSeer Research data release their E-Tailing Leadership Index (ELI) for the July-Sep Quarter Calendar Year 2017. The index is a view on how customers perceive the e-tailing platform and do not represent the market share dynamics.
Indian ecommerce players performance

Key takeaways from ELI Q3’17 summary
  • Flipkart nudged slightly ahead of Amazon on the E-tailing Leadership Index (ELI) on “Most Trusted Brand” in Q3'17. Both players suffered on the scoring due to a decrease in satisfaction in consumer experience post-delivery. 
  • Since Q3'17 was a sale quarter for the industry, high order volumes led to issues in delivery and returns for customers. 
  • Shopclues suffered the most this quarter due to operational issues which led to increased delivery times and poor experience on customer support and returns
Segment_wise_performance

At an industry level, NPS score improved to 23% from 20% in Q2 CY17 - because of the sale and cashbacks provided by various players this quarter,” the report said.

Also Read: Experience Moroccan-themed lounge at Mumbai Coworking

About ELI - With 4500+ reach-outs every quarter, ELI is one of the most accurate and comprehensive assessments of e-tailer performance in the Indian customer's mind. The index measures 30+ customer experience parameters measured on three pillars:
  1. Most Trusted Brand
  2. Best Value 
  3. Great Buying Experience

About Author:


This article is posted by Faizan who is the Founder and Chief Editor of TechCarving.   He is a Professional Blogger and Entrepreneur.

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E-tailing Leadership Index Q3 CY'17

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