Epic Games, launching the Fortnite beta on Android, followed a strange route by bypassing Google Play. They also launched the game as exclusive Samsung time exclusively in the Samsung Store. It was then made available to everyone as a download and installed via APK.
Fortnite on Android – a successful launch
This is an action that reportedly cost Google $ 50 million in lost revenue. It was not a route that could damage the game, it is one of the few titles that anyone can draw to any installation method. It only makes sense that Epic does not want to give up 30% of all in-app sales to Google. The fact that this step was not really a risk is proven by the recent figures and the success rate of players who have downloaded the game.
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The Fornite beta started three weeks ago and has been successful. Epic Games revealed in a technical blog that of the 23 million people who have entered the Android beta, 15 million people have downloaded and installed the APK. To be precise, this means that 65% of people who were approved for the beta, 65% of them participated. This conversion rate is in line with that of the iOS beta.
The official statement reads as follows:
In the first 21 days since the launch of the Fortnite on Android, the interest was extremely high, with more than 23 million players entering our Android beta and more than 15 million players who installed our APK. Although we are in a single-invitation phase for Android, our conversion of players invited to play is similar to that of the iOS beta.
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Of course this will be huge for Epic Games and Fortnite. As I wrote about a month and a half ago, Fortnite generated an average of $ 2 million a day from the iOS release alone. Should the Android market match this, or probably surpass it because of the larger possible user base on Android devices.
Android and hardware, a game created with support
Granted, Android is a very diverse market and a large number of devices will not play the game. It was one of the more complicated areas for Epic Games to work through. In particular, because of the platform-independent character of the game, they had to make sure that everything worked the same as on the PC and the consoles.
Normally you simplify the content and even the design to meet the limitations of platform performance when you scale up a game for mobile devices. For example, you can shoot objects closer to the camera to reduce draw calls. In Fortnite, Android players can play in the same game as their friends on PC and console, so we need to show everything that affects the game.
To achieve this, Epic worked with a number of partners. In the first place, this support came from Samsung and Google. Especially Samsung sent engineers to Epic Games to specifically help optimize the game for their devices. Assistance with optimization and performance included the contribution of code changes to help specifically with Vulkan renderers, help with bottlenecks and also an installer specific to Samsung devices.
Google also helped engineers to help optimize, they also identified a memory leak and assisted with framemacing on OpenGL on Android. Other partners who helped Epic Games along the way include, but are not limited to, Razer, ARM, Qualcomm and Imagination Technologies.
Limiting the public out of necessity
It should not come as a shock that Fortnite will be limited to what devices it will actually play. Again, the huge number of devices you find on the Android market makes it impossible to take care of everything.
As it stands now, Epic has created four performance profiles to help meet as many devices as possible: Low, Medium, High and (of course) Epic. These profiles adjust the settings where necessary to let the game play on different devices. Low, for example, brings the display distance to the closest possible level and turns off any optional graphical functions and effects. Epic, on the other hand, has switched everything on and looks at the furthest setting.
Memory turned out to be one of the more difficult elements with which the developers had to contend. Internal tests had shown that memory testing within parameters was set on their target devices. When Fornite was launched, however, it appeared that a number of players had problems with the game, had to contend with poor performance or the game crashed outright.
Right now, Epic is focusing on ensuring that Fortnite works well on currently supported Android devices. They also want to collect as much memory as possible to further improve the visual elements and the stability of the game. Only then will they look at offering more control to players, allowing them to make a trade-off between image and performance.
I would highly recommend reading the full post for a full, in-depth look at Fortnite on Android and the interesting elements that have gone into it.
Looking forward and protecting the hearing
This does not mean that phones that are not currently supported are not supported. There will, understandably, be a limit.
We will still explore older and slower phones, but it is impractical to go too far back. Every year, top phones become 50% faster than a year earlier. Fortnite runs acceptably on two year old phones, good on one year old phones and great on phones that have been released this year. Imagine at this pace how Fortnite looks like on phones that will be released next year!
One problem with not launching in the official store, only through APK, makes Fortnite a perfect game to set up a waiting audience. Epic became aware of these fortnite for android sites and constantly looked for taxes with the sites, hosting providers and everything that promoted them. They have taken action against 47 sites up-to-date and are constantly looking for more sites with an internal team dedicated solely to that task.
In addition, we also hired an external IE and an anti-fraud enforcement agency to expand our police efforts. This collaboration allows us to detect and verify new domains that are registered with suspicious URLs, so that if they evolve to malicious sites, Epic can take appropriate action up to and including lawsuits.
You can really see how hard Epic Games has worked and still work on Fortnite on Android. Epic also pointed out how Fortnite marks a number of firsts in the industry. It is the first PC / console title to be launched on Android with full cross-play and is also the first blockbuster game & # 39; starting outside the Play Store. The first point I would discuss by pointing to Mushroom Wars 2 (to name a title) that was launched on Android with cross-play with the PC and switch.
I do not doubt their claim that it was a huge undertaking and helped the developers learn a lot with the times. Their hard work has certainly paid off, even at this early stage, reaching 15 million players in just three weeks. I fully expect that in the near future I will write a new piece about how the Android launch of Fortnite has seen the Battlefields of PlayerUnknown fall into dust.
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The post Epic Talks Fortnite on Android: Hardware, Malware & Reaching 15 Million Players appeared first on News Doses.