The report, which is provided by the latest research from Strategy Analytics, shows that while global smartphone shipments dropped 2 percent per year from 353.8 million units in the first Quarter of 2017 to 345.4 million in the first quarter of 2018, Xiaomi reached the fourth spot – which exceeded Oppo, which disappeared to fifth place. The Chinese company, which is expanding its retail footprint by launching new Mi Home stores and building partnerships with e-commerce companies such as Flipkart and Amazon, would have shipped 28.3 million smartphone devices in the first quarter, resulting in a market share of 8.2 percent. This is impressive enough when we look at the 3.6 percent market share reported in the first quarter of 2017. Oppo, on the other hand, shipped 24.1 million units in the same quarter, with its market share falling 7.8 percent in the first quarter of 2017 to 7 percent.
"The growth of Xiaomi increased by 125 percent a year in the quarter and outperformed all major rivals." Xiaomi is expanding in Asia, especially in India, "said Linda Sui, Director of Strategy Analytics, in a press statement." Oppo slipped to fifth place and in Q1 2018 captured 7 percent of the global smartphone market share, tumbled from 8 percent a year ago. Oppo was hit hard by Xiaomi's rapid expansion of retail and Huawei's greatly improved portfolio of Android devices. "
Samsung came in the direction of the market leaders and returned to the first position after losing the best place for Apple in the previous quarterly report of Strategy Analytics and captured a market share of 22.6 percent with 78.2 million units in the first quarter, but Apple returned to second place and sent in the same quarter 52.2 million units with a market share of 15.1 percent Huawei is in third place by sending 39.3 million units and has a market share of 11.4 percent
"Samsung stands up the core markets North America, Western Europe and South Korea, but the company is facing intense competitive pressure in China and India by rivals such as Xiaomi Apple grew above the average 3 peaks in the first quarter of 2018 rocent and shipped 52.2 million smartphones for 15 percent market share. Apple iPhone shipments have grown year on year in three of the last four quarters. Apple's ultra-premium iPhone X appears to be relatively popular in some markets such as China and the US, while there is still room for additional expansion in emerging regions such as India and Africa, "said Neil Mawston, Executive Director, Strategy analysis
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