The Planning for the Christmas season starts months before the festivities. It is because of this planning that businessmen, especially the e-commerce store owners, earn heaps of profit way before Christmas.
The key here is to realize the fact that people shop for Christmas, pretty much in advance. Because of this reason, most marketers use aggressive marketing tactics during the months of October and November.
Also, it is a lesser known fact that marketers don’t pay much heed to their sales and discount tactics on or around the Christmas day. And that is when you can make the most of the opportunity!