Even a small change in consumer behavior can result in a shift in the industry. As the modern consumer is turning towards a digital mode of shopping, it is imperatively important for retailers to adapt accordingly. The FMCG industry has undergone some major changes and has evolved by adjusting to the needs of the modern consumer/retailers.
However, there are still a lot of challenges being faced by the industries in managing their on-ground sales team be it any industry in the present era. Processes and approaches need to be optimized as per the growing demands of today’s digital consumer. With people increasingly turning towards e-commerce, retailers are finding it difficult to manage a sales force and streamline all their processes. The Cygneto Field Sales is an SFA app that can help streamline all business processes and also overcome the current challenges faced by Indian retailers.
Cygneto Field Sales: Helping Indian Retailers
Cygneto Field Sales bring you a sales app strategy created for the success of the business. The app provides a systematic format to go about business and organizes it. Transitions and filtering can also be addressed with such a unit. Here are some of the challenges faced by Indian retailers and how they can help organize processes and approaches:
Challenge #1: Ordering
Since this is the digital age of ordering and most of the orders are placed online, it is important to maintain a database of the same. Cygneto Field Sales helps maintain a record of all orders digitally and brings all stakeholders on the same platform. Retailers need not worry about manually updating order details as the Cygneto app also makes cataloging possible through sales team carrying this app.
Challenge #2: Updates
When running a business, it is important to make sure that every single process is in synchronization with every other process. Retailers often find it difficult to update stocks as there are a lot of manual entries required during the process. Additionally, this process gets even more difficult as the size of the business increases. On the other hand, Cygneto sales app enables users to do the stock update within the app while their visit to the respective retailer. This information will be available to all stockiest, distributors, and management – thus resulting in a connected network of products, consumers, distributors, and stockists.
Challenge #3: Reporting
Cygneto Field Sales helps distributors and stockists in making sure that the various different sales reports can be made available to easily access all information needed by managers to take steps to improve revenue. Additionally, these reports will help businesses maintain a record of their own business decisions. Through daily, weekly and monthly statistical reporting, strategic decisions can be improved.
Challenge #4: Routes and Tracking
The Cygneto app helps businesses route their various on-ground sales employees by devising routes based on addresses fed into the system. The app will help allocate the routes to sales team member and save time and manual labor. The app will thus enable the manager to know how an order is progressing. They will be able to track daily expenses made by the sales team and thus keep a check on all business processes on one platform.
Analysis reports provided by the app are helpful in providing statistical insights. Key performance indicators are reviewed and analyzed to emphasize on the business strategy and to provide better sales support. Cygneto Field Sales provides the best services to bridge the gap between retailers and sales force teams across businesses.
Contact Cygneto team and request a demo today to get started!
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