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Google Glass and Segway failed because they forgot about humans

Our relationship with Expertise, and social media, particularly, is ripe with irony, impulse, and irrational conduct.

We now have a love/hate with Fb and our smartphones, which appear to supply us a combination of each freedom and servitude. The common American spends over 50 minutes a day on the world’s largest social community whereas touching their cellphone properly north of 100 instances.

As social animals, we lengthy for the heat of friendship and prospect of affection that could be a swipe or click on away. On the identical time, as pondering beings, we’re susceptible to navel-gazing a few nagging lack of eye contact and the true which means of connection.

None of our actions make sense if you’re on the lookout for order and purpose. However it makes good sense in the event you filter all of our tech use via a human lens.

As people, we’re complicated, messy, and emotional. With the intention to totally perceive the place we’re and the place we’re heading with rising expertise, we have to have a paradigm shift in how we focus on our relationship with expertise.

All tech is human

It’s a truism now we have forgotten through the years, as now we have adopted an engineer’s mindset of fixing issues which can be hyper-focused and blind on the identical time. 

Remedy for x. 

We’re placing a premium on the Utility of an innovation, the flexibility to resolve an issue. However what in regards to the societal implications of the brand new app, supply service, or social community?

In different phrases, we have to additionally take into consideration the issues that stem from our options. We have to suppose in three dimensions, wanting via the glass onion, to completely comprehend the event of recent expertise.

As a substitute of fixing for x, we have to resolve for people

Google Glass is a ripe instance of a expertise that was heralded as the following massive factor, a game-changing tech that might shift our use from smartphones to a wearable headset. It was a powerful piece of innovation that was championed by the early adopting technorati.

On its face, in a single dimension, it makes good sense. Think about the identical capabilities of your smartphone however with out having to make use of your arms! Signal me up. Mass adoption would appear a positive guess.

However it wasn’t.

The failure of mass adoption for Google Glass makes extra sense when it’s filtered via the human lens as a substitute of the utility lens.

Glass, or any piece of expertise, app, or community, is just not used inside a vacuum. It’s utilized by an emotional human that can also be typically cognizant and anxious about others round them.

The very concept of being a member of society signifies that we’re continuously conforming to the norms are acceptable conduct.

So whereas Glass supplied an amazing quantity of particular person utility, it was not made for use alone in a single’s bed room. It was designed for use in school, work, bars, and sporting occasions.

These are all locations the place you might be interacting with different individuals, a number of them. Different individuals who could view you as socially awkward or undesirable by carrying a bit of apparatus over your eyes.

The recording function tapped into our Orwellian concern of surveillance and shortly branded the early adopters into the much-maligned Glassholes.

A utility is trumped by any expertise’s potential to suit inside the human framework. We have to consider that we’re sophisticated and nonsensical beings that don’t at all times maximize our utility.

If that was the case, we’d be strapping on our fanny packs (no arms!) and leaping on our Segway. And if it was raining, we’d placed on our wearable umbrella (as featured in Shark Tank) as a substitute of selecting the wildly inefficient and inconvenient conventional umbrella.

The destiny of the Segway, which was additionally heralded because the Subsequent Massive Factor, brings into focus the premise that all tech is human.

The place do you see Segways? They’ve been adopted by cops in suburban areas. Segways are additionally a well-liked technique of transportation for sure excursions the place the expertise presents a speedy personalised expertise with tires capable of deal with a various vary of terrain.

They’re used the place utility is within the foreground and societal cohesiveness is within the background. When initially speculating on their probability for mass adoption, we targeted too intently on utility and too little on human interactivity.

This is the reason the destiny of Google Glass has thus far adopted an identical path.

Whereas it might seem to the common individual that the tech has been consigned to the dustbin of historical past, it has, actually, discovered a small foothold in environments like factories.

A manufacturing facility is a spot the place the utility of getting two free arms is extremely necessary. As well as, the societal ding of showing awkward is much lessened. The particular person is just not strolling round downtown the place they’re cognizant of their fashionability and the way they’re making different individuals really feel.

They’re working in a manufacturing facility.

The equation is completely completely different. People don’t maximize their utility. We now have a mess of things that we contemplate. We’re messy. We’re conflicted. We’re human.

All tech is human.

This story is republished from Hacker Midday: the vacation spot for the place hackers begin their afternoons. Like them on Fb right here and observe them down right here:

The post Google Glass and Segway failed because they forgot about humans appeared first on Proinertech.

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Google Glass and Segway failed because they forgot about humans


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