The only way to make informed, effective Business decision is by being data-driven. It can stand as a hindrance if there is no strong data Management Strategy within an organization. This results in limited access to data making it difficult to grasp data for business intelligence. The mantra to overcome this hindrance is implementation of a strong data management strategy across organization which begins with the support from C-level executives. C-level stakeholders can succor overcome various hindrances, especially resourcing and budgeting. To save the leader from the struggle of getting the data management strategy to a kick start, here are few tips to secure C-level buy-in for an effective data management ballgame.

Reading the Current Data Management State

To make intelligent business decisions, more businesses are depending on the data. This means the whole business is driven by the data and needs a solid and trustworthy foundation to it. Before one plans to attain the C-level support, it is essential to understand the current data management state of his organization. 95% of C-level executives believe in data being the integral part of business decision-making strategies. Organizations don’t just realize the need for a more strong form of data management strategy but also they are investing more money, time and resources into building a strong one. The organization needs to study their current landscape in order to make the business realize how essential a strong data management strategy is for a business to strive.

Rope Data Issues with Business Complications

An important step in understanding C-level buy-in is to tie your business complications with relevant data issues. This brings to the forefront all the negative impact that data has on business proceedings and the value of a quantitatively stronger data management strategy. 89% of C-level executives believe that inaccurate date is binding them from providing customers an excellent experience. It is therefore necessary to study the impact of data on the overall business. The CMO might be interested in knowing whether there is increased shopping cart abandonment due to a complicated check-out process or the CFO might want to know the effects of negative data on the ability of processing invoices. These are the important functions that the C-level executives will focus on improving. Roping data issues with the business complications will make it easier to speak for the need of an effective data management strategy.

Calculation of the Return on Investment

By calculating the ROI, the business can quantify the value of investing in data management. This will not only nourish your case in explaining the need of a stronger data management strategy, but will also provide a solid vindication to your C-level executives. Keep a check on the amount of money, time and resources that can be saved in the long run if one solves the data management’s issues upfront. For instance, due to poor data management, your marketing department mistakenly sends an email campaign to the wrong segment and receives a high number of bounce backs. The time, money and resources used in building the campaign were then wasted. A strong data management strategy will prevent your organization from any potential issue that could arise due to poor data quality.

Demonstrate the Value of Data Management for Larger Business Objectives.

The ability to showcase the value that data management will add to the business objective by being a part of the day-to-day functions of the organization makes a significant impact on achieving C-level support. With right data solutions and efficient working of the business processes, you can anchor actionable insight to help the business achieve goals. 99% of C-level executives believe that being data-driven gives their business a competitive advantage. It becomes important to rope the significant impact of investing in data management to certain business initiatives when trying to win over C-level involvement.

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