The distribution of Coca Cola drinks and its other affiliate products (e.g. Fanta, Eva water, etc) is a very marketable business because the demand for soft drinks is not slowing down.
To become a Coca Cola distributor, one has to have a depot where you sell wholesale to retailers like restaurants, hotels, corporate events and of course to shop owners whom will retail the drinks. The supply of drinks usually comes;
Directly from the bottling companies.
From the main depots of the coca-cola company.
From the truck drivers, they often work for major depots so the supply is directly from the coca-cola depot. Their numbers are found pasted at the back of their trucks.
In both cases, one serves as a wholesaler. Please, don’t confuse the supplier with the distributor, according to the coca-cola company the supplier is higher up in the food chain and is responsible for supplying drink ingredients, machines, etc. to the Coca Cola company instead a distributor has a large site for his depot to supply retailers with drinks at wholesale price.
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Factors To Consider When Running A Distribution Chain
When running a depot one has to look after all operational aspects of the business, the supply, the delivery, the sale and ultimately the distribution of the drinks. As mentioned earlier the supply to depots are usually from larger more established coca-cola depots or directly from the bottling company. You could offer delivery services where you don’t have to worry, you only need to contact them for the first time and then they would be coming to your door step to deliver the drinks, though there might be delivery costs. Alternatively, one could have his own transport to collect the drinks whenever one needs to.
Another thing is when buying the drinks for the first time you have to pay for the bottles and crates. From then onwards you only pay for the liquid drink and provide the crates with bottles inside them.
Being registered as a company with the CAC is a crucial requirement to obtain the status of a Coca cola distributor/depot, where your supply will be coming directly from the bottling companies with the familiar long red painted trucks off loading in front of the depot.
The Space of the Depot
Adjoining multiple small shops won’t cut it, you need a very big space preferably one that is specifically built for the purpose of storage of the drinks. It should have a parking area that could accommodate at least one long truck or two small ones and enough space in front of the storage facility/store for the movement of workers when hauling crates to and fro.
Minimum space requirement for the store is 104 meter cube in volume, that is about a 16 meters long and 3 meters wide building excluding the front space and parking area. Just enough to collect the contents of one long coca cola truck.
Handling of Crates
This is a very delicate exercise as you do not want broken bottles because one has to pay again to obtain new ones.
Handing of Receipts
Selling anything in large quantities might solicit a request for a receipt because sometimes the buyers are from big corporations and everything has to be accounted for. Make sure you make a provision for a receipt booklet by contacting a printer to do print that for you.
List of Required Items
The major things really to consider are the space for the store and the drinks, whereby for first time buyers as mentioned earlier you have to buy crate, bottle and the liquid drink, and of course you will need a generator for lighting. While we are still on the subject of drinks don’t forget you are getting different crate sizes and different drink types, like canned drinks, 35cl bottles, 50cl bottles, etc.
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Our items will be reflecting those necessary for a large depot, not small container-like distributors.
Items Description Qty Price (Naira)
Consumables Crates, bottles and drinks. Price is average for most drink types. (coca-cola and affiliates only). 500 460,000
Receipt book Depends on quality of print. 2 8,000
Store space For large depot. 800,000
Desk To serve as office. 1 25,000
Office stationary Pen, carbon copy paper, etc. 6,000
Workers Minimum of three. 45,000
Total = 1,468,000
Marketing the Drinks
There is a high demand for it every day so it is expected of you to run operations smoothly, in such a way that there would be drinks any time of day anyone needs them. The retailers will always come to you, so you have nothing to worry about. Looking after supply and delivery is a must and very essential.
Taking part in promotions is almost a religious obligation for Coca cola distributors. When you sell their brand you have to partake in their promotions, not only are you completing a trust but it helps your business stay current and relevant.
Capital to start business: N1,468,000 Naira.
Potential customers: Events, supermarkets, other retailers.
Potential growth: Business can grow from distribution chain to supplier chain.
Suitable location: Urban and suburban regions.
Business hours: On average, 12 hours a day.
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