This week we are highlighting three case studies from our clients to illustrate how they use Brandworkz to manage their brand and content, align their internal teams and deliver consistent brand experience across multiple channels.
1. Footwear by the iconic British footwear brand Dr. Martens have been worn by generations of youth for decades. Their brand is instantly recognisable on the feet of musicians, rockers, punks and rebellious youth around the world. But the brand had a problem. With over 79% of their sales coming from outside of the UK, Dr. Martnes needed a better way to ensure their retails partners around the world had access to the right approved marketing content.
In the video below, Alex Cotton, Marketing Services Manager at Dr. Martens, talks about how Dr. Martens have been able to promote the unique attitude and identity of Dr. Martens around the world, using Brandworkz, and brand consistency has improved.
Dr. Martnes – Striding out with Brandworkz
2. Mitsubishi Motors were employing one full time team member whose job it was to field the requests they were getting from their agencies and dealers for images and advertising materials. In some cases, dealers would create their own materials often with the wrong colours, fonts and images, leading to an inconsistent experience of the Mitsubishi brand.
In the case study video below, you will hear from Andy Minns, Marketing Communications Manager at Mitsubishi Motors, talk about how Brandworkz has given him and his team the ability to push the right materials out to his dealers, streamline artwork creation and centralise all their marketing and brand materials in one cloud-based solution.
Mitsubishi Motors – Intelligent motion
3. Our third example is a global exhibition which will be open for six months and play host to millions of visitors. Delegates will hear new ideas and see innovative products from around the world. Like all exhibitions of this kind before, the organisers have created an exciting new brand that captures the essence of the host city and leverages the history of previous exhibitions.
The challenge now for the brand team is to communicate and promote the exhibition around the world so that every country, visitor and partner can confidently promote the event. In this case study you can read about how the exhibition organisers have created a one-stop shop that users from 170 countries can access day and night to get the materials they need and want.
A Global Exhibition – Building the brand for a global exhibition
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