It took me a long time to learn how to write optimized SEO texts. When I began my career as a copywriter in a blog network I was more than satisfied with being able to finish the assignment at the end of the day and try to read as much information as possible about all the issues that I touched on in my work at that time.
But no one had ever spoken to me about the power of words and their close relationship with SEO. Some time later when I started to write for my own blogs I realized how many texts I would have come to better position if from the first day I could have read this same article somewhere on the Internet from the first day. Today I share it with you.
One more day here in front of this piece of blog and this piece of community! With this post I’m getting less and less to start heading nowhere and start a holiday period as long as I had when I went to college, but there is still a little … I will keep you informed about it
Today we are going to talk about how to write to better position in Google. Writing (either through your own texts or those of a third party) is a process that virtually (almost) all of us have to carry out, or at least most of the target audience reading this blog (bloggers, Seos, Webmasters ..).
We all need it and often do not give the editorial staff the importance it deserves. But a moment? Did not we say that the content was not the King? In fact, but there is something we all know about the relationship “Content – Finder”:
When I do long tail searches, depending on how the words are placed in the Search box, depending on the exact term used, the length of the keyword, (to shorter words> more authoritative sites in the first place) Etc. Google tends to show me some results or others.
But, what if we are able to write texts that contain ” all ” searches that a user can perform for a certain keyword?
Bingo! We will have more propensity to appear higher in the rankings.
We are going to compose mined keyword texts that respond to real searches , but not in an “exact” way since it would be very easy to fall into over- optimization , to get it we will use different versions of associated long tail keywords that we will get from the following tools.
We start from the base that we are going to write a long enough post to be able to optimize it completely using different formulas, “a content pillar”.
Any small or large process of > should start with keyword planner . The Google Adwords keyword planner gives us information from Google that allows us to know the amount of searches of a wide range of keywords, we will take care of these results to begin to configure our Googlelover post .
Through the Adwords word planner we will get the following elements of our article:
The H1 will be composed by the main keyword that we want to position. It should be the sequence of words from which to rotate the whole text but not repeating the same words but talking about related terms directly and indirectly . Now we are going to see it.
The H1 completely conditions the development of the post if we want to offer Google a “meaning” and a good “concept density” (I do not mean the density of keywords, I mean the global concept).
If our H1 is: “Beaches dogs” related terms so direct could be: “beaches for dogs,” “pool dog”, “suitable for beach dogs” while related terms so indirectly would be: “beaches for pets “,” Your cat and the beach “,” summer plans with your dog “.
Select H1 that can serve as a bag when grouping several smaller concepts into them. Based on this concept the H1 should always have more searches than the container elements within it, such as H2 or related terms. It is important to appear a hierarchy facing Google.
The H2 will consist of the “most important” related terms from the point of view of the user (and therefore also the search engine), that is, the keywords with the highest volume of key planner searches .
The search engine has consolidated databases of related keywords and in this way we tell you that our text includes those important words that Google also has in its database for that keyword.
Übersuggest and the SBO
I have rarely spoken of Übersuggest and I think it is because I like it so much that one day I want to dedicate all exclusive content to talk about it.
Übersuggest is a tool used to find long tail search sequences for kicks, that is, longer keywords than given their length and their low number of searches most often keyword planner fails to detect.
Use the related keywords that Übersuggest brings you to the H3 of your content, the reason is that the terms we can get from Übersuggest are based on the SBO and this usually means that the words we get with this tool are of great value And are well valued by search engines.
But what is the SBO? SBO stands for Search Box Optimization and basically consists of taking into account the terms that the users themselves enter into the Google search box. Something really fantastic as it lets you know the long tail terms that people use when they use the search box:
The information that can be obtained from Übersuggest is extremely valuable, I have come to realize works of keyword research integers only using this tool since it removes each and every one of the combinations of words that the users look for derived from a key Main and also looks for terms for all letters of the alphabet, from A to Z. Brutal.
Google Search Console
Historically known as Google Webmaster Tools. Once inside the tools for webmasters we will click on> traffic of search and after> Analysis of search .
We will access a panel in which we will once again have to click on the different boxes that activate the impressions, the clicks and the CTR to access all that juicy information.
Once we have the results ahead we will search for words or word sequences within the list given by Search Console with a high number of impressions and select them to carry out with those same words a search on Google .
Many times we will see that on the first page will appear our result but that in the description or even the title that the SERPS show are not included those keywords that users accessed our page (which is precisely what is showing us Search Console ).
Well, we just have to add them within the text of our post to create content once again with related terms that respond to effective searches of the user. A lot more propensity to rank up for those search sequences so concrete for which we were already positioned, obtained from Search Console.
Semrush: another has already done it for you
A very powerful way of positioning in Google is to write about something that has already positioned our direct competition and that we know we can improve.
Semrush is the best SEO tool on the market to allow you to get the most important element of your content: the title .
Two basic tips with the use of Semrush to enrich your texts that work for me very well:
- Scans only pages that are direct competitors and are possible similar or smaller than you (in terms of page authority), so the process of “stealing” keywords will be more effective. It is also useful to focus on competing keywords the longer you tail the better.
- When you analyze a competitor with Semrush many times you will see that with the same post has managed to rank in Google several terms related, but not always the same but similar under the same article. Copy all those terms and if they have space in your text (by extension, by the abundant use of H3 .. etc) introduce them .
If after so much keyword entered in your text you still have room for another recommendable source to get keys that Google associates with our main keyword is the end of the page itself when doing the search (/ the end of the SERPS).
These are the results that the searcher for the key “how to make juice”
How good are the juice made by my mother!
Keyword Density: SEOquake
I am not a big supporter of the famous ” keyword density ” in the content, I think the one that is in a good part of the cases is based on repeating what he has read or heard somewhere but has not seriously experienced with that.
I’ll give you an example. For the keyword “names for Twitter” I am the first one right now on Google (I have been a long time and it is a very fought word so I do not know how much I will hold there). Well, my post has a core keyword density of 0.54 and this is first .. (too low for what is considered “correct” in SEO).
The second result is that of my very amiable John who has density if I remember correctly 2’something … much older! And in both cases it is worth to rank high (these numbers are so if we take into account each and every word of the text, without filtering anything).
However, I do not believe that this concept of “density” has to be devalued. It can bring you interesting things to analyze the density and also the prominence of the Top 3 Google results for a competing keyword. Later we’ll talk more about it but for now I’ll let you know that this data can be easily obtained with the free SEOquake tool.
Download the extension for your browser and click on the button that you will see on the same side where you are also located the extension of the Mozbar . Once activated from there you can access any page and click on the “Density” box and start analyzing ..
And with this we finish this first approach to the most effective ways of writing to position in Google, would you stay with one in particular? Now comes the most important moment that is where you extract your own conclusions, tests, you verify and you do not notice
See you soon with more reader!
The post Copywriting and SEO: How to write to position in Google appeared first on Naijforum.