According to a recent study, global Ecommerce sales will reach nearly $5 trillion by the year 2021.
If you are the owner of an online business, you know just how hard it can be to attract and keep clients. The main goal you need to have when it comes to your ecommerce site is making it easy for your customers to stay loyal to your brand.
Increasing ecommerce customer Retention Rates is a bit easier said than done. The following are some tips you need to consider when trying to avoid customer retention issues.
Top-Notch Customer Service is a Must
One of the main areas you need to focus on when trying to retain customers is your online tech support. If new customers are unable to get answers to the questions they have, they will usually move on to a competitor.
Investing money in an online chat feature for your ecommerce website is a great idea. With this chat feature, visitors to your ecommerce site will be able to chat with a live person at any time of the day. Before choosing a chat software for your website, you need to do some research to find out which one is the right fit for your customer’s needs.
Take the Annoyance Out Of Creating an Account
Are there multiple steps involved in setting up an account on your ecommerce website? If so, this may be driving down your customer retention rates.
The average consumer has a very short attention span. This is why making the account creation process short and simple is a must. Taking out unnecessary steps can help to increase the number of people you have signing up for your email newsletters.
Offering consumers something in exchange for creating an account is also a smart idea. Giving visitors to your website a coupon for signing up can substantially increase your retention rates in a short amount of time.
Embrace the Power of Recurring Billing
Using a subscription-based platform for your website is also essential when trying to increase customer retention rates. Choosing an experienced recurring billing service to help you implement this type of platform can reduce the mistakes made during this process. Using an effective and simple recurring billing software program can take all of the guesswork out of sending out monthly statements to customers.
Maintain an Accurate Email List
One of the best ways to stay in constant communication with your customers is via email. Sending out monthly emails updating customers on what is new on your ecommerce store is important. Neglecting to focus on these types of communications will generally lead to a low customer retention rate.
Emails are also a great way to advertise upcoming sales and promotions you are running. Informing customers about these sales well ahead of time will usually increase the number of items you are able to sell during a promotion.
Are you tired of being unable to retain customers? While increasing your customer retention rate will not be easy, it is well worth the work you invest. With updated software and high levels of customer service, you can keep your customers loyal.
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