Search engine optimization (SEO) remains one of the most important elements of Digital Marketing. This is because SEO techniques determine how high you are ranked by search engines. Ranking affects the traffic to your site, leads generated, as well as the conversion rates and your ROI.

For high ranking, you have to start publishing in-depth and comprehensive content that is personalized. You also need to carry out content tests, create internal links, linkable assets, and you should update / re-optimize the content that you published previously. For these and more SEO techniques, you require the right set of tools. Luckily, there are numerous tools which you should employ to improve your SEO marketing strategies. These tools are used by leading companies in public relations Toronto. The tools include: