Inkcups is the world’s leading provider of innovative Printing Equipment, supplies, and solutions to customers in the promotional, apparel, and industrial markets worldwide. Founded in 2001 by CEO Ben Adner, Inkcups has proven itself in the industry; not only as a company who provides groundbreaking products, but also as a company who works with their customers by guiding, teaching, and ensuring a Solution is found to meet their goals.
Inkcups has decided to rebrand itself to represent who the company is now compared to its start-up roots. Ben notes, “We are a rapidly growing, global company and I want the logo and brand to represent the professional company we have become – also it was time. At Inkcups, change is good.”
The company’s brand essence of “Imprinted with Ingenuity” is fitting and essentially has two meanings. The first meaning is the more obvious one – Inkcups provides specialty printing equipment and supplies to our customers with clever and innovative solutions. The second meaning is more subtle – that everyone at Inkcups is imprinted in ingenuity, it is part of their DNA. Ingenuity is part of the Inkcups Culture.
Adner had the following to say about the company’s new transformation: “We are an entrepreneurial company that has always focused on solving our customer’s problems by coming up with creative solutions – both for machines and supplies. That has been our history and it has also been the engine for being a responsive partner for our customers and leading the specialty printing marketplace. I am proud of our new Brand and I feel it represents the core of Inkcups – global, professional and contemporary.”
This post first appeared on Pad Printing, Inkjet Printing, Screen Printing, La, please read the originial post: here