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CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

When it comes to your customer engagement strategy, Digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]



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CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

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