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After TDE CEO Anthony Tiffith revealed last week there would be a surprise project dropping out of the camp, few predicted Kendrick Lamar would be the sole driving force behind it.
In a move that ‘broke the internet’, the Grammy Award-winning rapper unveiled his untitled unmastered. album out of the blue. With no track titles and no hype; this was made to be enjoyed in the purest form possible.
Channelling themes of To Pimp a Butterfly, the eight-track project primarily focuses on social issues such an inequality in America and much like his previous work, Kendrick provides his own unique twist on challenging political problems.
While the tracks have no name, there are dates indicating when the song was first recorded. Consisting of unreleased demos from the 28-year-old’s To Pimp a Butterfly studio sessions, tracks untitled 02 and untitled 07 truly epitomise the musical genius that possesses Kendrick.
With a heavy bass line – a pivotal rap component we saw missing in his third album – the song takes an aim at rap culture and the privileges and problems that come with it. “Get God on the phone,” is K-Dot’s cry for help as he balances the volatile lifestyle of an artist.
Most of the songs could easily find a place on Kendrick’s previously released work and the rapper later confirmed sample clearances and deadlines kept most of these tracks from appearing on To Pimp a Butterfly.
The story starts in Compton. “Compton, is where I’m from,” a kid can be heard singing and a place dear to Kendrick’s heart, it’s incorporated in every body of work he has composed.
”Why do you want to see a good man with a broken heart,” is just one of the many questions Kendrick asks himself as he uses the project as a platform to convey messages of social injustice, a similar theme to his Grammy Awards performance.
He fuses elements of jazz with shades of blues roots in hope of bringing the classical tunes of the 60s to life in the modern era. This project is a continuation and a collaboration of just that.
Embedded within these eight tracks is a message of awareness, highlighting issues that have been ignored for too long by the mainstream and it is Kendrick – unlike most artists in the genre – that is willing to give a voice and a platform to issues that haunt his mind.
It’s been a busy few weeks for the Californian artist, releasing the Reebok Classic leather gums, winning a handful of Grammys and now releasing yet another imprint of his treasured conscious to the world.
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