If there is one thing most West Ham United fans agree on, it is the club will never achieve anything of note with David Sullivan and David Gold in charge.
It is true when the duo bought the Hammers for £100million in 2010 from the doomed Icelandic ownership they were headed for administration.
And since then West Ham are in a much healthier position financially.
But has the club really progressed all that much?
Before Sullivan and Gold arrived West Ham had finished ninth in the Premier League.
Have West Ham really progressed?
Since then they have been relegated. And they have only bettered that ninth place finish once, in the Dimitri Payet-inspired 2015/16 Farewell Boleyn campaign.
West Ham no longer own their ground. And realistically they only have four or five saleable assets.
The duo pledged to have the club pushing for European football.
West Ham were widely tipped to do just that this season under Manuel Pellegrini. But recent performances and results have showed just how desperately short the club's squad is.
It comes after another underwhelming summer. Pellegrini was handed a paltry £25million net to spend. Even added to last summer's £90million splurge, it means West Ham have spent £115million in three windows. For context Aston Villa spent £145million in the summer.
And the Hammers needed to spend to dramatically overhaul a squad that is still sorely lacking.
Takeover talk resurfaces
Last week the club was once again linked with a takeover bid (Daily Mail).
West Ham are among a number of Premier League clubs exploring a possible sale, but David Sullivan's £600million valuation is proving off-putting claimed the Mail last week.
Billionaire Albert 'Tripp' Smith purchased a 10% stake in the club last year. And the report claims talks have been held with a number of potential investors in America since without producing a firm offer.
Like many takeover reports before it, once again the line trotted out is that Sullivan is in 'no rush to sell'.
Well if that is the case then West Ham Fans deserve answers.
What are Sullivan and Gold's true intentions down the line?
Because if they are not going to show the ambition promised when trying to persuade a reluctant fanbase to leave Upton Park for Stratford then they need to sell up and fast - or as soon as their deal with the LLDC allows them.
West Ham have gone into the season with one proven striker. Pellegrini is short in several other areas of the pitch too including central midfield, full-back, centre-back and back-up goalkeeper.
Hammers fans deserve answers… and hope
New contracts being dished out of late suggest the penny-pinching owners are not planning to spend to bring in better quality and drive the club on.
After selling their soul for the stadium move, the least Hammers fans deserve is answers over Sullivan and Gold's true intentions.
The supporters will then know where they stand. It would put a stop to the guessing game from one season to the next. And it would also help manage expectations too.
Until then West Ham fans will - rightly - continue to expect the promises and pledges made to be fulfilled.
And that is big money to be spent trying to build a team capable of qualifying for Europe.
Sullivan and Gold owe the club's loyal and long-suffering supporters the courtesy of having hope.
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