A new ad for Procter & Gamble brand Vicks tells the story of an orphaned girl who is adopted by a transgender woman.
Aimed predominantly at the Indian market, the Publicis Singapore ad… Read More
Such moments: from watching a song…to online shopping…in 45 seconds
On a fine weekday evening, I was back to the hostel after a hectic day of lectures at my college. Lik… Read More
Social media has become an integral part of every brand’s online marketing strategy. The number of social media users in the world is increasing as seen in the following graph by Stati… Read More
There is this promotional documentary called Finn, which was made by Caravan, for Project Alive, a non-profit organization. The character in the documentary, Finton Muedder (Finn) is diagnos… Read More
For sure you will agree with me that not everything in this world is constant. It is even said that the only constant thing is change.
If something or someone changes, there is always some… Read More
We need more heartwarming stories, don’t you think? I was watching Machine Gun Preacher starring my fave Gerard Butler and it’s a true story about a thug who turns preacher and t… Read More
For many years, Vicks had been one of the most globally recognized brand when it comes to helping Filipinos be relieved from cough, colds and flu. Most of us moms have grown up with Vicks on… Read More
Vicks aims to break the taboo around skin diseases by narrating the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis.
The campaign titled #TouchOfCare, create… Read More
She recalls it as clear as day. A call from her colleague on a workday perturbed her.
“A two-week-old baby had been abandoned, she had told me,” says Aloma Lobo.
Dr Aloma and Dav… Read More
Top Advertising Campaigns of India Series 2
Advertising Campaigns are an essential aspect of business since they can make or break a brand depending upon the different indicators of success:… Read More
A strong follow up from its 2018 #TouchOfCare video, Vicks once again releases another true-to-life story on the transformative power of care, to celebrate the extraordinary stories of the p… Read More
Have you seen Vicks’ latest #TouchOfCare video? If you haven’t, it’s a 4-minute video which tells the story of a child who was born with HIV infection. When his mom died fr… Read More
While governments across the world inflict strict laws that deny the rights of their queer citizens, how can brands support the LGBTQ+ community in a way that might lead to systemic cha… Read More
The past year and a half has been challenging for each one of us not only across the nation, but all over the world. This time has also given a new meaning to humanity with many coming forwa… Read More
In a mesh of 2.5 quintillion bytes of data created every day, is your digital marketing agency able to create a memorable impression on the target audience? Well, here is a trivia to find ou… Read More
In a country where emotions play a critical role in daily life, it is no surprise that emotional advertising has become a powerful tool for marketers. These are the kind of ads that connect… Read More
In the vibrant world of marketing, a new hero has emerged from the shadows. It isn’t armed with flashy gadgets or mind-boggling AI, but with something far more potent which is raw, unf… Read More
What is a branding campaign?
A branding campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its brand identity and image i… Read More