Blogarama: The Oldest Blog Directory

Each of us has – at one point or another – fallen madly, deeply in love with an app. Some inefficiency in your life, some void filled by an app that seems almost perfectly tailor… Read More

All of us have a fair idea that startups play an integral part in the world’s economics, but here is a fun fact – 90% of startups FAIL! To fail is not a crime; to not know the re… Read More

Is it better to focus your attention on a general audience or a specific niche? That’s the question at the center of the debate between horizontal and vertical distribution. The idea o… Read More

Creating a pitch deck can be daunting experience – especially when the success of your startup might rely on how good of a job you do. If you’re new to the world of creating pitc… Read More

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Implementing a content marketing strategy is a daunting task for most marketers. I mean, where do you start? There’s always so much to cover! The usual path to success starts with the… Read More

Pivoting, as you may know, is a bit of a buzzword amongst startup founders. You don’t have to spend too long at an entrepreneur meetup group, before you start to be bombarded by people… Read More

What do most people think of when they hear the term “content marketing”? A regularly updated blog with solid content. Weekly newsletters to build rapport. Cool infographics to p… Read More

Stories are powerful. As kids, our parents might read us stories before we go to sleep at night. As adults, we might get cozy with a book before turning off that lamp on the bedside table. T… Read More

Digital video is an increasingly popular platform. According to a survey by Animoto, 76 percent of all millennials with a YouTube account follow at least one brand. For the younger generatio… Read More

After all the time and energy it takes to launch a website, it can turn into a stagnant asset for your business if you have a “build it and forget it” mindset. To stay relevant t… Read More

We are currently in the middle of the first A.I. revolution. In all likelihood, this will be the first of several big jumps. We have already seen a slow but steady trickle of A.I.-inspired s… Read More

When is the last time that you thanked your most important customers for their business? If it’s been awhile, how come? I don’t just mean a “thank you,” at the end of… Read More

After all the time and energy it takes to launch a website, it can turn into a stagnant asset for your business if you have a “build it and forget it” mindset. To stay relevant t… Read More

Having great content is a necessity to compete in search engines and win the hearts of your audience. Some of the biggest digital brands in the world have been built on the backs of effectiv… Read More

In the last decade, we have seen the digital landscape shift significantly. Desktop and laptop usage is down while mobile usage is ever-growing. Just take a look at this graphic that shows t… Read More

In the near future, cash will be obsolete and all payments will be automatically made from your smart phone. To most people living in developed nations, the prospect of mobile payments still… Read More

Australia and New Zealand have become hotspot holiday destinations for Chinese nationals that have become increasingly mobile over the course of the last decade. By 2022-23, Chinese visitors… Read More

Virtual reality isn’t future tech reserved for your favorite sci-fi films anymore. Over the past few years, VR has made enormous gains as more companies invest R&D budgets into the… Read More

As a founder, you’re probably comfortable with sales. When you live and breathe your product, selling it comes naturally. However, many founders struggle when it comes time to let go o… Read More

Written by Nasreen Shaikh, Photos by Janine Casas |  6 Apr 2018 It’s Feature Friday time! In case you’ve been living under a rock and aren’t quite sure what #FeatureFr… Read More

For SaaS companies, there is nothing more important than working to improve your SaaS sales funnel. Your funnel plays a critical role in your business, ushering visitors toward becoming cust… Read More

Written by Ryan Bozeman to Rocketshp on 22 November 2017 In the last decade, we have seen the digital landscape shift significantly. Desktop and laptop usage is down while mobile usage is ev… Read More

By Janine Casas | 11 May 2018 Throughout my experiences as a digital marketer in New Zealand, I’ve been extremely fortunate to have met many of the country’s best digital marketi… Read More

Scaling a Software as a Service (SaaS) company is a difficult task. Many young SaaS companies struggle to reach predictable revenue growth and even fewer reach truly reliable profitability… Read More

Recurring revenue is the gold standard for SaaS companies, and revenue churn is the perhaps the most important metric that they must work to combat. Churn is the SaaS-killer. It eats away at… Read More

We measure customer satisfaction in all sorts of ways. ROI, page views, time on site, bounce rates — all of it provides insight but pales in comparison to client engagement. Client eng… Read More

So, you’re going to crack the Chinese market, huh? Grab yourself a 0.0001% slice of that pie and be set for life… Yeah well, that’s the dream. Trouble is, there are a few… Read More

Okay, big confession – this article isn’t really ALL about storyselling. Or rather, it is, but it’s also about how the hell we can get rid of some old marketing notions and… Read More

Everyone knows how hard getting into the Chinese market is. That’s why so many enter via the ‘Grey Wall of China’ – a series of grey channels or ‘daigou’… Read More

If you’ve been involved in marketing for more than two minutes, chances are you’ve come across a buyer persona before. Here’s the thing: These revered, crystal-ball-esque d… Read More

At its core, doing business is about connecting with people. Your business may have the best product, or the most flawless service, yet if you’re failing to connect with the target mar… Read More

Imagine a customer walking into your store, with a big fat sign saying “I’LL SPEND $80,000” plastered across their forehead. Chances are, you’d attend to them pretty… Read More

When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you und… Read More

When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you und… Read More

Ah, AI. The thing that’s going to take all our jobs and make sure we’re all enslaved by machines in a hundred years. Tax accountants will be obsolete, fast food cooks will be rep… Read More

It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to convers… Read More

New Year’s Eve 2018 might go down in history as the day that Kiwi businesses were cut off from China, with new cross-border e-commerce (CBEC) regulations set to hit on December 31. Or… Read More

Over the last 25 years, government and iwi have been working to acknowledge the mess of historical grievances the Treaty of Waitangi left in its wake. Many iwi have finally been able to rec… Read More

There’s an undeniable mutual respect when Māori and Chinese enterprises do business together. I’ve felt it myself when working over in Shanghai. There is just something sp… Read More

I recently sat down with Martin Sawbridge from DesignThinkers Group to talk about design thinking (which when you consider the companies name is pretty obvious what we are going to be talki… Read More

Consumer engagement is one of the most important aspects a business can invest in. It is every single step leading up to the magical moment when the lead finally says “I do!” S… Read More

Today I speaking with Thadeu Diz, the co-founder and creative director of Zee.Dog. Learn more about the Zee.Dog brand, how it got to where it is and where it is going in this episode. In T… Read More

The growth of eCommerce industry across the globe is unstoppable. That’s not an assumption but a reality which needs to be accepted soon. There are various reasons for a retailer to… Read More

Growth-driven design is a systematic approach to web design that mitigates the risk of scope-creep, overspending, and large, upfront commitments of time and money. It is based on an iterativ… Read More

The dreaded offseason is a reality for many businesses. From ice cream shops to ski resorts, there comes a time each year when seasonal businesses experience lower than usual sales. However… Read More

Growth Hacking is a collection of disciplines that are working closely together to reach a well-defined business goal. Its team members are often T-Shaped marketers who have deep kno… Read More

When it comes to brand positioning, there are essentially 2 ways to communicate your brand values to customers: You can tell them what you offer You can tell them a story As it turns out, us… Read More

In our very first episode, ROCKETSHP’s Gabriel Walker and Mark Hayes break down the concept of attribution modeling, its segments, and in which channels you should really be investing… Read More

What does “Creative For A Purpose” mean? Really, it’s about a balancing act to experience growth and hit your business goals… What kind of balance? We see th… Read More

In this episode, Gabriel Walker and Mark Hayes will discuss what kind of growth hacking TikTok has been using to become one of the world’s most downloaded apps back in the first half… Read More

Stephen Covey said, “Begin with The End in Mind.” It’s true. It’s difficult to provide a solution without knowing exactly what the problem is, right? Well&hel… Read More

🤫 I don’t want my team to hear me say this as they might think I’m talking about them, BUT… 🤫 Most people talk about Marketing Intelligence wi… Read More

Did you know that more than 60% of companies are planning to launch an account-based marketing campaign within the next year? Having a successful account-based marketing campaign i… Read More

Before the digital age, companies were left to guess what consumers were doing, what they chose, why they chose it, how they chose it, etc. But now? Now the guessing game is over&hel… Read More

WHAT INDUSTRY ARE YOU IN? This is a question you MUST be able to answer. It must be very clear and here’s why  If you’re not clear as to what industry you’re i… Read More

Moving beyond the founder. Hiring a strategist and creative director. Our plans for world domination, jokes. Our plans for world domination. For the past 5 years, ROCKETHSP has worked with c… Read More

3 Tips that could help keep your business afloat during these tough times. The world has turned upside down and moved inwards. Coronavirus or Covid-19 and its uncertain trajectory have had a… Read More

The somewhat murky ethics of advertising during a pandemic and how to do it well. Using paid advertising, such as targeted Facebook ads, Google Ads or remarketing, is basic best practice for… Read More