In today’s competitive business landscape, lead generation is crucial for driving growth and revenue. There are two main approaches to generating Marketing Qualified Leads (MQLs): Inbo… Read More
Hey there, curious minds! Did you know that leads and prospects are like peanut butter and jelly – great together but different in taste? Welcome to the world of sales and marketing, w… Read More
We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to… Read More
In the dynamic world of marketing and sales, not all leads are created equal. An effective lead-scoring strategy is a compass that guides your efforts toward identifying and prioritizing the… Read More
Lead generation and demand generation are two different but interrelated concepts that you can combine to build a solid digital marketing plan. This article shows you how to do it by helping… Read More
Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying g… Read More
The handover from marketing to sales is a critical moment; understanding the difference between MQLs and SQLs ensures a seamless transition. Read More
The post What is the Inbound Sales Meth… Read More
In the ever-evolving landscape of business, acquiring leads is merely the initiation of a more intricate process – the journey from potential leads to valuable customers. Welcome to th… Read More
As a marketer, there’s a good chance you have a lot of questions, especially when it comes to acronyms. But ultimately, your goal is to generate leads that convert into customers. But… Read More
In the dynamic landscape of contemporary content marketing, the distribution of valuable content beyond one’s own platform has evolved into a strategic cornerstone. Welcome to the real… Read More
Ever heard the phrase “build once, sell twice”?
Well, email marketing is one of the few ways you can build once and sell twice.
It’s especially important for B2… Read More
The software-as-a-service (SaaS) industry has experienced booming growth in the last few years. Global spending on cloud-based software services is expected to reach over $819.23 billi… Read More
ft Bharath Ramesh, Director of Client Services at Indium Software
As marketers, we constantly strive to improve our strategies, find innovative solutions, and identify new opportunities to… Read More
Likening Account-based Marketing to a car isn’t any sort of a stretch.Where a One-to-many program resembles a production-line, high-performance SUV, One-to-few could be described as mo… Read More
Performance marketing is revolutionizing online advertising. Instead of traditional methods, it emphasizes tangible results, ensuring advertisers pay only for specific outcomes. Additio… Read More
In this week’s Saying Goodbye to MQLs blog, we cover the business impact of leaving MQLs behind and the value you’ll gain when adopting this revenue process transformation Read More
Most digital agencies today are willing to hire beginner marketers.
Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues m… Read More
In digital marketing, measuring the performance of your strategies is critical to success. Data-driven decisions are only possible through measurement. San Diego’s fiercely competitive… Read More
In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most l… Read More
This “Saying Goodbye to MQLs” blog identifies the role of the opportunity entity and why your team should use it in the revenue process today Read More
Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is… Read More
You run a B2B business and want to reach more clients, but traditional methods aren’t cutting. Times have changed, and if you want your business to survive and thrive, you need to embr… Read More
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising.
In contrast to click-based and conversion-based bidding, this strategy is designed to optimize fin… Read More
Picture the process of attracting customers to a business like a funnel – a pathway where potential customers enter and some eventually become paying clients. Right in the heart of thi… Read More
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity Read More
Your customer’s journey, from expressing initial interest in your offerings to purchasing, often involves multiple interactions and touchpoints. With this, lead generation an… Read More
Ever heard the phrase “build once, sell twice”?
Well, email marketing is one of the few ways you can build once and sell twice.
It’s especially important for B2… Read More
In the dynamic world of B2B marketing, staying at the forefront of industry trends is vital for sustained success. As we venture into the year 2024, the landscape of content marketing is und… Read More
There runs a blame game between the marketing and sales team when it comes to the question of qualified leads. While the sales team believes the marketing team merely shared contacts… Read More
Introduction: The Rise of ABM
Account-based marketing (ABM) has become prominent in recent years as companies seek more effective and efficient ways to engage their most valuable prospect… Read More
Working as a content manager requires you to not only be strategic but also to ensure that the gears keep turning.
Within the content team, we need to manage multiple projects, track vari… Read More
Did you know that effective lead generation strategies can boost sales by up to 50% while reducing costs by 33%? In a cutthroat business environment, these numbers aren’t just impressi… Read More
It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sa… Read More
In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stan… Read More
In an environment where buying decisions are carefully analysed and can take weeks or even months, the path from initial interest to final sale is often a long and complex journey… Read More
Every marketing company that operates from a Software as a Service (SaaS) business model needs to construct a strong, cohesive marketing team as the foundation for success. All members shoul… Read More
SaaS brands have responded in an explosive way to the burgeoning demand for robust yet scalable and affordable cloud-based solutions. The market is forecast to grow at a healthy compound ann… Read More
Incorporating influencers into online marketing strategies is a vogue trend spawning a whole industry. The influencer marketing segment brought in more than $13.8 billion last year, and the… Read More
Improving sales lead generation should be a fundamental objective for businesses aiming to thrive and maximise revenue. In a competitive marketplace, the ability to consistently attract pote… Read More
Curious of how long the shift to buying groups and opportunities takes? Register for Forrester’s webinar to find out how Reltio made this transformation in just 60 days Read More
In today’s fiercely competitive business landscape, where customer acquisition costs are rising, nurturing SQLs has become the cornerstone of sustainable growth. In this comprehensive… Read More
Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails.
Well, that’s far from the daily grind of an SEO pro at Rock Content… Read More
The practice of content marketing involves creating, publishing, and promoting content that may just be helpful and relevant to your target audience, it can be outwardly promotional, or it c… Read More
Two new certifications are now available: the Salesforce Certified Marketing Cloud Account Engagement Specialist and the Salesforce Certified Marketing Cloud Account Engagement Consultant. A… Read More
Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today Read More
Desire to take advantage of the power of B2B Marketing Analytics to drive data-driven decisions? This complete guide will help you comprehend everything related to B2B Marketing Analytics.
G… Read More
In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Le… Read More
Trends are changing or rather improving constantly. One recent change that has taken the world by storm is automation. Companies benefit immensely by automating time-consuming repetitive tas… Read More
Last Updated on October 17, 2023 by admin
Standing out in 2023 (and 2024, and 2025…) requires not only innovative technology but also a solid marketing strategy that resonates with yo… Read More
In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal… Read More
Ever feel like you’re shouting into a void when trying to attract new customers? Like your message just isn’t reaching the right ears? You’re not alone. The key lies in mas… Read More
By Beck Bamberger, founder of BAM by LLYC, a PR firm for VC-backed tech startups, as well as OnePitch, a pitch platform for journalists and publicists. All of my company's clients are techie… Read More