Tourism research guru Bronwyn White of MyTravelResearch.com shows how micromoments are transforming the tourism experience. Destination marketers need to be across this. Airbnb and Google ar… Read More
Below is the text of a talk I gave this week at the Research and Innovation Institute of Centre Pompidou in Paris. Thanks to Alexandre Monnin for inviting me to the seminar, and to… Read More
Creative Control, written, directed and starred in by Benjamin Dickinson, depicts the scattered fragments of an ad executive’s attempt to pivot a new Augmented Reality technology. The… Read More
Welcome to the fifth and final video in the joint Wpromote and Google video series! In this series, Wpromote Founder & CEO Michael Mothner has met with Google’s Katheline Jean-Pier… Read More
Digital marketing and advertising is no longer about reach and frequency; it’s about identity, demographics, and immediacy. These factors are now more important than brand loyalty. Mar… Read More
For the past 5 years, we’ve all heard the saying “this is the year of mobile”.
Well, guess what? It’s finally here! 2016 is the year of mobile.
So… Read More
You may have heard that one of the newest techniques to understand customer experience is to journey map the entire customer/donor/patient/member/student experience from the time they first… Read More
Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments.
Google’s way of referring to the need to appeal… Read More
Admit it! You are addicted to your smartphone.
In my case, as a mother of two little ones, I myself do not know how many times I’ve used my dear smartphone to find answers to the … Read More
Termen als mobile first, responsive design, micromoments en Customer Journey zijn niet meer weg te denken in marketingland. Dat het belangrijk is om een goede aanwezigheid te hebben op mobie… Read More
As a full time SEO Specialist, I often discuss the concept of “user experience” (UX for short) with my clients. Not to get confused, UX is a completely different field from searc… Read More
By Daniel Foppen, Senior Principal Product Manager Oracle Service Cloud
The concept of Customer Relationship Management (CRM) is being replaced by the Customer Experience (CX). CRM denotes… Read More
Businesses are investing in omni-channel transformation with the objective to interact with customers wherever they are and whenever they are ready to engage. But is it taking into account t… Read More
William Andrew/Getty Images
The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource… Read More
Original Article by TechSling Weblog:
Technology is all around us and it influences the way we live and work. Take a loom at the technology trends of 2018 that will also extend to the future… Read More
With the lifestyle we have invested ourselves in, we need some time to spend with our families, friends and socialize with people. Malls are the best places where you can shop, have fun and… Read More
Social media usually hangs out with marketing, but business happens where customers are. And that’s where social media meets the customer experience. Jeannie Walters, a recognized cust… Read More
What is Digital Marketing?
The creation and distribution of content via digital media channels—websites, landing pages, social media, email, and mobile applications—as well as t… Read More
What is Digital Marketing?
The creation and distribution of content via digital media channels—websites, landing pages, social media, email, and mobile applications—as we… Read More