Based on the results of a survey conducted by Cisco, it is predicted that the market for Mobile Learning in the US, will grow from $7.98 billion in the year 2015 to $37.6 billion by 2020. Currently, almost half of the organizations in the US are using mobile devices for rolling out learning solutions for their employees. And the number is on the rise!
With the Millennials joining the workforce, the learning trend is changing. By 2020, almost 50% of the workforce will consist of Millennials. This new generation has moved beyond the traditional PCs. They want to access learning on the move, via mobile devices. They prefer podcasts, videos, audios and so on to keep them engaged while learning. They also prefer bite-sized learning. If organizations want to recruit and engage this segment of the workforce, they must join the Mobile Learning bandwagon. There is no way the mobile learning trend can be ignored. Companies who do ignore this trend will find themselves at a disadvantage when it comes to recruiting, hiring, and retaining a highly-developed workforce.
There are five benefits of mobile learning or m-learning that should entice you to embrace this new way of learning.
Mobile learning not only allows the users to learn when and where they want, but also, let’s them choose their preferred device. Learners can access content, video, audio, and other multimedia at will. Cutting-edge technology makes it possible for the learners to access the same course on any device they choose. If a learner starts a course on a laptop, they can continue working on it on their smartphone from various locations. There will not be any loss in the user experience.
Employees are able to use downtime at their own convenience to complete training. They do not have to attend a training class at a specific time or day. This permits them to continue to be productive in their job. Many employees choose to use the first or last hour of the work day to complete training Mobile learning does not require groups of employees to train at one time, so it has a less negative impact on productivity within departments. Mobile learning also permits employees to access learning at the time of need, in the form of a job aid or step-by-step guide, which enhances productivity.
Mobile learning allows bite-sized modules. Employees lose their interest and attention if they have to go through long hours of learning, at a time. M-learning is created in a way that the learner stays engaged. This results in better completion rates and higher retention of concepts.
Millennials value collaboration in the workplace. Mobile learning offers the option for the learners to form online learning communities. Learning collaboratively is much more successful, than learning in silos.
Mlearning platforms allow for phone-based reminders. Employees receive updates and notifications on their progress on a particular course. They can stop and pick up from where they left off in a prior training session. The learning path in mobile learning platforms is customized to individual user needs.
At Designing Digitally, Inc., our team of experts understands the essence of mobile learning, starting from design to technical implementation. We customize each of our solutions so that the user experience is unique for each client. We help companies to meet their strategic and operational goals by engaging employees, increasing productivity, and adding to the bottom line.
Get in touch and avail the services of our mobile learning experts.