Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Introduction To Digital Marketing During this course you will be presented with an overview of the digital marketing landscape. This course will provide you with an introduction to many of the concepts covered in subsequent modules.
If you want to reach new customers online, then advertising with Google AdWords might be right for you.
When you advertise with AdWords, you’re investing in your business. Make sure you understand how AdWords works and how this investment can help you grow your business -- all within your budget.